Articles Tagged with ''sales and marketing''

New York Best Selling author and Body Language Expert Janine Driver has made her living analyzing and studying body language for many years as a Federal Law Enforcement Officer for the Department of Justice.

To help you and your team get educated, here are the top three questions and scenarios we get asked about from just about everybody we connect with.

As reported last month, respondents to ASA’s monthly sales survey reported a median sales decline in year-over-year sales. Fast forward a month, and Industry Insights notes it is encouraging to see respondents bounce back in May

There are endless resources on the internet to learn about digital marketing. Just a quick Google search will give you lists of best practices and tools. The challenge is taking this information and applying it to your specific company.

Chief Editor Natalie Forster talks with three industry marketing gurus from various areas of the supply chain.

We have all heard of Google and likely search it daily for many things…but are you using it to attract and maintain business? If your customers can’t find you online, they may wind up taking their business elsewhere. Today’s customer realizes that time is money and e-commerce trumps phoning in orders. Separately, if potential customers don’t know you exist, or can’t easily contact you, then growing your business becomes considerably harder. One of the top reasons people get frustrated with a brand is when they are unable to locate a phone number or email to get in touch.

In writing this column month after month, I recognize that while marketing insights and tips are helpful for many, a handful of folks don’t have the desire (or the time) to join in on their business’ marketing efforts. With this in mind, I wanted to think and “write outside the box” to focus on a topic applicable and relevant to all industry professionals and marketers alike. This topic is CREATIVITY.

In April of 2022, ShowroomMarketing.com and The Decorative Plumbing and Hardware Association (the DPHA) agreed to put in motion an online-based, business development program for the residential plumbing distribution world.

Aquatherm recently announced team changes to its staff. 

If you’ve been following my columns thus far, you already know that marketing your business can be a challenging yet rewarding venture. While there is no one-size-fits-all formula for success, let’s take a look at some common mistakes you should be aware of in order to maximize the effectiveness of your marketing efforts.