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Home » Topics » Columnists » Natalie Forster: From the Editor

Natalie Forster: From the Editor
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Commentary from the editor of Supply House Times.

ARTICLES

Natalie Forster

Natalie Forster: Flipping the script

While work-from-home is the norm for many, NYC rep invests in innovative office space for staff.
Natalie forster
Natalie Forster
January 6, 2021
No Comments
According to Standford News, approximately 42% of Americans are currently working from home. Businesses have been working tirelessly to keep employees safe, many by setting up the needed technology to work remotely.
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Natalie Forster

Natalie Forster: The pro connection

There’s no replacing the expertise of our industry’s pros.
Natalie forster
Natalie Forster
November 30, 2020
No Comments
When end-user customers experience a plumbing crisis in their homes, the first thing on their mind is how to fix it as quickly as possible. Getting the issue fixed from a pro they trust will do a good job is likely a very close second.
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Natalie Forster

Natalie Forster: A success story

October 29, 2020
No Comments
After reading my column last month about replenishing the workforce, an industry vet reached out to me to share his story.
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Natalie Forster

Natalie Forster: Labor of love

What are you doing to help replenish the workforce?
Natalie forster
Natalie Forster
October 1, 2020
No Comments

The average age of PHCP professionals, on both the contracting and distribution ends, falls somewhere around 50. 


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Natalie Forster

Natalie Forster: Virtual reality

Remainder of the year is full of virtual events and trade shows.
Natalie forster
Natalie Forster
September 3, 2020
No Comments

As we dive into the autumn months, the PHCP-PVF supply chain is diligently prepping for its first-ever season of virtual conferences and events. 


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Natalie Forster

Natalie Forster: Making the most of it

Rich-Tomkins rep agency uses lock-down as a time to improve and train.
Natalie forster
Natalie Forster
August 6, 2020
No Comments

In yet another recent conversation centered around the pandemic, I was truly impressed with a Philadelphia-based rep agency and its immediate ability to adapt.


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Natalie Forster

Natalie Forster: A balancing act

Showrooms must prove value in both e-commerce platforms and in-person customer experience.
Natalie forster
Natalie Forster
June 29, 2020
No Comments

Since this issue includes bath and kitchen trends, Showroom of the Year and distribution software technology, I spent quite a bit of time talking to showroom operations managers and owners.


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Natalie Forster

Natalie Forster: Mid-year review

Give yourself and your company a mid-year assessment, make goals for the future.
Natalie forster
Natalie Forster
June 3, 2020
No Comments

There isn’t much we can control, but we can always control our actions and ability to adapt.


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Natalie Forster

Natalie Forster: Your marketing message

Natalie forster
Natalie Forster
May 11, 2020
No Comments

Although we are all aware of the severity of the situation, I know many of us are tired of our daily lives being consumed by COVID-19. Anyone else haunted by the image of that fuzzy little cell?


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Natalie Forster

Natalie Forster: Fixing problems that can't be fixed

Natalie forster
Natalie Forster
April 6, 2020
No Comments

My family loves to tell one particular story about my childhood — the day I faced the devastating truth that my dad couldn’t fix anything. 


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