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Home » Authors » Stephanie Porter-Bodziach

Stephanie Porter-Bodziach

Stephanie Porter-Bodziach is the director of marketing and branding for Addison, Illinois-based PHCP-PVF distributor Porter Pipe & Supply.

Articles

ARTICLES

fuel your creativity

Stephanie Porter Bodziach: Five ways to fuel your creativity

Creativity isn’t only for the marketers.
Stephanie Porter-Bodziach
May 8, 2023

In writing this column month after month, I recognize that while marketing insights and tips are helpful for many, a handful of folks don’t have the desire (or the time) to join in on their business’ marketing efforts. With this in mind, I wanted to think and “write outside the box” to focus on a topic applicable and relevant to all industry professionals and marketers alike. This topic is CREATIVITY.


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digital marketing

Stephanie Porter-Bodziach: The triple threat!

Avoid these three common digital marketing mistakes.
Stephanie Porter-Bodziach
February 6, 2023

If you’ve been following my columns thus far, you already know that marketing your business can be a challenging yet rewarding venture. While there is no one-size-fits-all formula for success, let’s take a look at some common mistakes you should be aware of in order to maximize the effectiveness of your marketing efforts.



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Understand the difference between branding and marketing.

Stephanie Porter-Bodziach: Are you missing the mark?

Understand the difference between branding and marketing.
Stephanie Porter-Bodziach
January 6, 2023

As the popular saying goes, "branding is what people say about you when you're not in the room," while marketing is how you communicate your brand message to the world.


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A marketer’s perspective

Stephanie Porter-Bodziach: Guac is extra, and so am I

A marketer’s perspective into why marketing isn’t always viewed as a savory investment for long-term success in the industry.
Stephanie Porter-Bodziach
October 7, 2022

Marketing’s value is often overlooked, but I think it’s safe to say it might be even more so in this industry. I’ve often attributed this to simple misconceptions or ignorance of marketing’s value in the industry. Perhaps the expensive nature of hiring marketing experts (whether it be in-house or outsourced) also adds to this, which would certainly not be unique to this industry.


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