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Home » sales and marketing

Articles Tagged with ''sales and marketing''

Businesswoman using Digital tablet in warehouse.
Marketing Matters | Alicia Branham

Navigating digital transformation challenges in the PVF Industry

Steps to achieving digital transformation company-wide.
Alicia Branham.png
Alicia Branham
November 11, 2024

Digital transformation in the PVF industry involves automation, IoT for real-time monitoring, and cloud-based solutions to enhance efficiency and responsiveness to market changes. Success requires a strategic approach that assesses readiness, invests in the right technologies, and prepares the workforce for effective tool use.


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Woman using a calculator with an open laptop showing charts on the screen, multi-colored sticky notes are n the laptop's keyboard.
Marketing Matters | Alicia Branham

Mastering budget planning in PVF and HVAC

A guide to navigating changes and building your brand.
Alicia Branham.png
Alicia Branham
October 7, 2024

This guide will help you navigate the budgeting process, from understanding the current market landscape, to setting aside funds for a robust marketing plan that will elevate your visual appearance and online messaging. Let’s dive in and make your budget work for you!


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Woman speaker holding a microphone while giving a presentation.
Marketing Matters | Alicia Branham

Being the leader your business needs to grow

Expectations, strategies and self-improvement.
Alicia Branham.png
Alicia Branham
September 3, 2024

Leadership is a dynamic role that requires vision, direction, and the ability to inspire. Your team looks to you as a model of excellence. This article explores understanding leadership expectations, personal and professional growth strategies, leading by example, and balancing personal well-being with professional responsibilities.



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Group of people around a table writing ideas on large pieces of paper.
Marketing Matters | Alicia Branham

Benefits of outsourcing creative talent

Improve focus company wide.
Alicia Branham.png
Alicia Branham
August 5, 2024

Outsourcing allows businesses to delegate non-core functions to specialized professionals. The benefits of outsourcing creative talent and leveraging their expertise can enhance marketing efforts, improve efficiency, and achieve sustainable growth.


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Asian woman looking at her mobile while virtual emojis and screens float in the air.
Marketing Matters | Alicia Branham

Mastering social media marketing for maximum impact

The power of consistency
Alicia Branham.png
Alicia Branham
July 11, 2024

This article discusses the importance of consistency in social media marketing, explores engaging content types, and provides strategies for maintaining an effective posting schedule.


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Virtual AI screens floating in front of man on mobile phone.
Showroom Dollars & Sense | Jeffrey Valles

Can AI benefit your business today?

Slow down and learn the basics.
Jeff Valles
July 8, 2024

Can AI benefit your business today? Absolutely. Do you need to rush to implement it immediately to stay ahead of your competitors? No, you don't.


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Person on a laptop with a virtual "Chat AI" screen in front of him.
Showroom Dollars & Sense | Jeffrey Valles

AI resources to help you get started

AI is right now
Jeff Valles
June 5, 2024

Upon my initial use of ChatGPT-3, I was genuinely impressed by its capabilities and responsiveness. It seemed like a significant advancement in AI technology compared to its predecessors. What were your initial impressions when you first used it?


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Close-up of someone typing on a laptop while virtual screens float over the keyboards.
Marketing Matters | Alicia Branham

Why your business needs a CRM

Five unbeatable benefits of using a CRM.
Alicia Branham.png
Alicia Branham
June 3, 2024

Let’s dive into the specifics of how a CRM system can bring this level of excitement and efficiency to your business operations. 


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Bathroom in white and gray with brushed gold hardware
Showroom Dollars & Sense | Jeffrey Valles

Creating a little joy in the restroom

Individuality and color reenter the showroom.
Jeff Valles
May 8, 2024

Some people find bathrooms lacking in style and individuality. Despite our best efforts, many bathrooms and kitchens lack a unique design statement that reflects the owner's personal taste. So, where is the color and creativity?


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Woman using a laptop, on her mobile phone with icons and emojis floating above the phone
Marketing Matters | Alicia Branham

A comprehensive guide to evaluate your social media strategy

The art and science of social media mastery.
Alicia Branham.png
Alicia Branham
May 7, 2024

In this article, I will delve into some advanced tactics and insights for elevating your social media strategy, ensuring your content not only reaches the right viewers, but also engages your target demographic.


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