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Home » sales and marketing

Articles Tagged with ''sales and marketing''

May 2024 ASA News: ASA Monthly Sales Report
ASA News

ASA distributor members report March sales decline

May 7, 2024

Read ASA's monthly sales report and read what ASA distributor members are saying.


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Person on laptop with floating virtual screens, in the center a large floating screen with chat icons on the top and "FEEDBACK" at the bottom.
Marketing Matters | Alicia Branham

7 key strategies to manage your online reputation

The importance of reputation management for businesses in the PVF and HVAC markets.
Alicia Branham.png
Alicia Branham
April 12, 2024

Reputation management is crucial in the PVF and HVAC markets. Businesses need to be aware of how they are perceived by customers and competitors. This article provides a guide on managing online reputation effectively.


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image of plumbing fixtures, door and cabinet hardware, appliance pulls, and accents
Showroom Dollars & Sense | Jeffrey Valles

Who did you meet at KBIS 2024? Was it a person, product or a palette?

Takeaways from the show floor.
Jeff Valles
April 8, 2024

KBIS' most valuable connections were unplanned conversations that opened doors and offered fresh perspectives. Read for attendee takeaways and product trends.


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March 2024 Showroom Dollars & Sense column feature image of Albert Einstein in a robe preparing a bath.
Showroom Dollars & Sense | Jeffrey Valles

Feeling winded? Let’s all take a break and get brilliant

Jeff Valles
March 11, 2024

As a design-build leader, take a break and refrain from adding or removing anything from your business for a few weeks. Use this time to observe and learn before making any decisions. Don't rush to add new products to your showroom. Take time to re-evaluate your business strategy and prepare for the future.


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SHT March 2024 Marketing Matter feature image of male holding mobile phone checking email, while working on laptop
Marketing Matters | Alicia Branham

The indispensable art of email marketing: Connecting with your audience

Alicia Branham.png
Alicia Branham
March 8, 2024

Email marketing is a powerful tool for businesses to reach their customers directly. In this article, I'll explain why it's important, how to use it to grow your audience, and which tools to use.


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Marketing Matters column feature image of woman working on laptop
Marketing Matters | Alicia Branham

The importance of building your personal brand on LinkedIn

Leverage LinkedIn engagement to build relationships and attract leads.
Alicia Branham.png
Alicia Branham
February 5, 2024

Imagine walking down a bustling street lined with shops. Each storefront is vying for attention, but only the most compelling ones draw you in. Your LinkedIn profile is your digital storefront. When potential clients or partners stroll through the virtual corridor of LinkedIn, you want your profile to stand out.


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Showroom Dollars & Sense column with Jeff Valles opening image of person turning a faucet
Showroom Dollars & Sense | Jeffrey Valles

Where should you place your showroom vignettes?

Where you customers are.
Jeff Valles
January 8, 2024

Let’s explore how to reach outside your business’s walls and spread your brand’s story all over your market’s designer showroom world.


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Marketing Matters Column. Hands holding a mobile phone with glowing social media icons floating out of phone.
Marketing Matters | Alicia Branham

Five social media trends for 2024

How to tackle social media content marketing this year.
Alicia Branham.png
Alicia Branham
January 5, 2024

Read about the top five social media trends for 2024 and explore how they are set to change the way we do business.


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SHT 1223 Showroom Dollars and Sense column. Showroom salesperson showing couple kitchen faucet.
Showroom Dollars & Sense | Jeffrey Valles

How to effectively plan and manage showroom open house events

It's party time... But how?
Jeff Valles
December 11, 2023

Do open houses truly justify the time, effort and money your team invests in them? And more importantly, are they effectively amplifying your brand's story?


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SHT 1123 ASA News 2 Monthly Sales Report
ASA News

ASA distributor members report September sales decline

November 13, 2023

Respondents to the newest ASA Monthly Sales Report reported a median year-over-year sales decline of -3.4% for September 2023 vs the same timeframe in 2022.


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