From pay per click advertising to social media marketing and online branding, the digital marketing landscape is always evolving. To gain perspective on best practices relevant to the PHCP-PVF industry, Chief Editor Natalie Forster talks with three industry marketing gurus from various areas of the supply chain: Stephanie Porter-Bodziach, director of branding and marketing at Porter Pipe & Supply, Amy Zucchi-Justice, director of marketing at Matco-Norca and Rachel Edens, marketing manager for Pepco Sales and Marketing.