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Home » sales and marketing

Articles Tagged with ''sales and marketing''

Marketing CRM

Your CRM isn't broken, your people just never use it

Five things that are going on behind the scenes that no one wants to admit.
Alicia Branham.png
Alicia Branham
September 17, 2025

Blaming the system is convenient. “It’s not intuitive.” “It doesn’t fit our workflow.” “It’s outdated.” Sound familiar? These are the exact excuses teams use to justify why nobody logs in, updates data, or follows through. But the truth is that even the simplest CRM, used daily, will outperform a fancy platform left untouched.


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Matt Pomeroy, the new technical sales manager.

Matt Pomeroy joins the Morse as technical sales manager

Pomeroy brings 30 years of experience within the industry.
July 9, 2025

In this new role, Pomeroy hopes to contribute to Morse's goal to growing their global footprint. 


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Brian Leahy, the new VP of Sales and Marketing for BrassCraft.

BrassCraft announces new VP, sales & marketing

Brian Leahy has joined BrassCraft.
June 12, 2025

Brian has over 21 years of experience to bring to this role. 


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Illustration of big data in retail with two hands adding items to shopping cart.
Marketing Matters | Alicia Branham

How to market your business when you can’t afford a marketing department

Smart strategies for manufacturers, reps, and distributors with lean teams and big goals.
Alicia Branham.png
Alicia Branham
May 16, 2025

We discuss how to market effectively, even without an in-house team. Learn how to maximize every dollar and effort, whether you’re a team of 20 or a solo representative juggling 15 product lines.



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Graphic illustration of customer profiles connected by white lines to a bullseye target with a red arrow, representing customer relationship management and targeted marketing strategies.
Marketing Matters | Alicia Branham

How to train your sales team to think like marketers

Practical ways to get sales reps to embrace social media, storytelling and branding in their approach.
Alicia Branham.png
Alicia Branham
April 21, 2025

In the PHCP/PVF industry, the traditional sales approach is built on relationships, technical expertise and in-person networking. While these fundamentals remain crucial, today’s digital-first buyers expect more. They research products, compare solutions online, and often form opinions long before speaking with a sales rep.


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HARDI logo

HARDI distributors report shows 1.6% revenue decline for February

HARDI releases monthly trends report.
April 2, 2025

HARDI says sales decline is due to one less billing day in February 2024.


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Illustration of parcel boxes and icons packed tightly inside smartphone.
Marketing Matters | Alicia Branham

Sales in the digital age: Why modern practices are essential for PHCP-PVF success

Alicia Branham.png
Alicia Branham
March 17, 2025

This article will explore why these modern practices matter, the challenges in implementing them, and actionable steps to make them a part of your sales culture.


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BDR-Press-Release-CFO-Announcement_resized.png

BDR names Jeff Cordick as new chief financial officer

March 3, 2025

Business Development Resources (BDR) has named Jeff Cordick its new CFO. 


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msupply.jpg

North American distributor formerly known as Marcone debuts new name

March 3, 2025

The parent company of a leading North American distributor of residential and commercial kitchen appliance, HVAC, plumbing and pool/spa repair parts and equipment, formerly known as Marcone, has announced its new name: mSupplyTM.


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Illustration of listings with maps, red pins, and star ratings for nearby places
Feature

Building trust, growing accounts

The value of Google reviews for supply houses.
Chris Lollini Headshot Updated 200x200
Chris Lollini
February 24, 2025

Trust is essential for a successful supply house, and Google reviews can be a powerful yet underutilized tool to build that credibility.


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