Sales and marketing - Articles - Page 10

BNP Media announces launch of BNP Engage

November 20, 2020

BNP Media, one of the country's leading B2B media companies, announced the launch of BNP Engage (www.bnpengage.com), a creative agency uniquely designed to serve B2B marketing needs.

Effective results through efficient technology

Using targeted digital marketing to drive local sales.

November 18, 2020

Brands encounter a major challenge when it comes to managing localized marketing through retail websites. While some are household names perpetuated through longevity and national advertising, their message isn’t always consistently communicated on a regional or local level.

ASA members only webinar: 5-minute selling with Alex Goldfayn

September 1, 2020

Author and speaker Alex Goldfayn’s “5 Minute Selling” presents a proven, simple process that can double your sales, even if you don’t have time for an elaborate new sales system

ASA names Merrill Drew director of marketing and communications

July 6, 2020

The American Supply Association recently hired association veteran Merrill Drew as its new director of marketing and communications.

Jeff Valles: Where do your customers go to build their brand?

There is gold in those social media posts!

Jeff Valles

June 29, 2020

We have heard it a thousand times, marketing is now a dialogue; it is no longer just simply post and pray. When we post to our websites, Facebook or Instagram, we can see how many people visit, who they are and which of our products and stories they like.

Investment in business pays off

Pepco Sales & Marketing demonstrates that successful organizational and leadership changes benefit its team and customers.

Natalie Forster

June 5, 2020

Pepco Sales and Marketing out of Dallas, Texas, has plenty to celebrate this year. In addition to being recognized as Supply House Times 2020 Manufacturers Representative of the Year, the company also hits its 55-year anniversary and has an exciting shift in leadership happening.

AB&I Foundry names new regional sales manager

May 1, 2020

Grant Hajek will be responsible for reaching out to existing customers and developing new partners within the territory.

AD member sales grow 2% to $11 billion in first three months of 2020

May 1, 2020

With the backdrop of a global pandemic that impacted the end of the first quarter, AD reported a 2% increase in member sales across its 12 divisions, totaling $11 billion in the first three months of 2020.

MRC Global announces first quarter 2020 results

April 30, 2020

The company’s sales were $794 million for the first quarter of 2020, which was 4% higher than the fourth quarter of 2019 and 18% lower than the first quarter of 2019.

To help your next-gen product launch succeed, start by selling internally

Chris Wallace

April 20, 2020

Manufacturers need their value chains to flow smoothly — not only in terms of operations but also in terms of brand messages. In an industry where commoditization is the norm, products and brands won’t stand out if they aren’t attached to a differentiated story.