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Home » Topics » Columnists
Columnists

Columnists

  • Columnists
    • Natalie Forster: From the Editor
    • Safety Columnists
    • Alicia Branham: Marketing Matters
    • ASA President’s Letter
    • Brad Williams: Succession Planning
    • Melissa Rasico: Luxury Plumbing Lounge
    • Guest Columnists
    • Dan Holohan: Heating Help
    • Jeff Valles: Showroom Dollars & Sense
    • Jim Wheeler: HVAC

Image courtesy of: dusanpetkovic (iStock / Getty Images Plus)

Discover expert insights from leading professionals in the PHCP industry on the latest trends, best practices, and critical topics shaping the future of the sector.

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Articles

  • SHT2026 Column Headshots Web Kristen

    Relationships Still Matter in a Digital World

    By: Kristen R Bayles
  • Two People Discussing Marketing

    The Marketing Materials Your Sales Team Actually Needs

    By: Alicia Branham
  • SHT2026 Column Headshots Web Hannah

    The View From the New Desk

    By: Hannah Belloli-Oster
  • Shaking hands business deal

    Does Buying a Company Make Sense?

    By: Patrick Lange
More Articles

Areas of Focus

  • Natalie Forster: From the Editor
  • Safety Columnists
  • Alicia Branham: Marketing Matters
  • ASA President’s Letter
  • Brad Williams: Succession Planning
  • Melissa Rasico: Luxury Plumbing Lounge
  • Guest Columnists
  • Dan Holohan: Heating Help
  • Jeff Valles: Showroom Dollars & Sense
  • Jim Wheeler: HVAC

Blog Posts

  • Are your e-commerce efforts profitable?

  • Don't get burned

See More
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Authors

  • Natalie forster headshot 2025 200x200px
    Natalie Forster
  • Jeff Valles
  • Melissa rasico
    Melissa Rasico
More Authors

Popular Stories

Top 40 Under 40 Next Gen All-Stars Logo

Top 40 Under 40 Next Gen All-Star Competition Officially Open

SHT2026 Column Headshots Web Hannah

The View From the New Desk

An infographic with "Water Heater Shipment Data" over a chart.

AHRI Data Shows Water Heater Shipments Remain Soft in 2026

Polls

Will business be up or down in 2025?

Do you anticipate business in 2025 to be up or down in comparison to 2024?

View ResultsPoll Archive

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