Supply House Times logo Supply House Times
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Supply House Times logo Supply House Times
  • NEWS
    • ASA NEWS
    • Company News
  • PRODUCTS
    • Interactive Spotlights
  • COLUMNS
    • Natalie Forster: From the Editor
    • Alicia Branham: Marketing Matters
    • Brad Williams: Succession Planning
    • Melissa Rasico: Luxury Plumbing Lounge
    • Letter from ASA President
    • Guest Columnists
    • Safety Columnists
  • MARKETS
    • Codes & Legislation
    • Heating & Cooling
    • Industrial PVF
    • Plumbing
    • Radiant & Hydronics
    • Solar Thermal | Geothermal
    • Technology
    • Women in Industry
  • BATH & KITCHEN PRO
    • Bath & Kitchen News
    • Bath & Kitchen Products
  • SPECIAL EDITIONS
    • B.I.G. Book Directory
    • Premier 150
    • Rep Locator Directory
  • MEDIA
    • Podcasts
    • Videos
    • eBooks
    • Webinars
  • RESOURCES
    • Radiant Comfort Report
    • Industry Calendar
    • Industry Links
    • Custom Content & Marketing Services
    • Market Research
    • Supply House Times Store
  • EMAG
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
  • SIGN UP!
NewsMarket SectorsColumnistsPlumbingIndustrial PVFNatalie Forster: From the EditorASA News

From the Editor | Natalie Forster

Body language and sales

Body language expert Janine Driver keynotes at AIM/R 51st annual conference.

By Natalie Forster, Editorial Director
SHT 1023 From the Editor Slide 1

Source: SDI Productions / E+ via Getty Images

October 5, 2023
✕
Image in modal.

Did you know your body reacts to information five seconds before your brain? This means anyone paying close attention has a five-second head start to find out how you really feel about something before you respond verbally. This is how New York Best Selling author and Body Language Expert Janine Driver has made her living — analyzing and studying body language, for many years as a Federal Law Enforcement Officer for the Department of Justice.

A record-number of attendees gathered last month at the Sandestin Beach & Golf Resort in Miramar Beach, Florida for the 51st annual AIM/R conference. In addition to their rep-focused educational content, awards and roundtables, attendees had the opportunity to hear Driver speak twice, a treat both times no doubt.

I’ve now heard Janine speak three times, as ASA Women in Industry fell in love with her as a speaker in 2022 and had her back at their annual conference earlier this year. Each time, I’ve walked away amazed, inspired and with new nuggets of information applicable to professional and personal life.

At AIM/R, Driver focused on emotional intelligence and how to analyze it in sales situations. She also dove into her famous, “You Can’t Lie To Me,” program and taught the audience about common deception identifiers. After seeing her speak a few times, I’ll list out some of my key takeaways that I think anyone can benefit from knowing below:

SHT 1023 From the Editor Slide 2

More than 500 AIM/R attendees enjoyed Janine Driver for a two-session keynote address.

A HANDSHAKE IS EQUAL TO THREE HOURS OF RAPPORT ONLINE

Driver showed various types of handshakes, both good and bad. She explained that your bellybutton should face the person you are addressing, and showed that oftentimes people give the “cold shoulder” while shaking hands. Taking your time to handshake properly, with good eye contact and attention, is far more memorable than a Zoom call.

CROSSED ARMS MEAN YOU ARE USING BOTH SIDES OF YOUR BRAIN

Oftentimes arms crossed over someone’s chest is associated with dissatisfaction, but Driver explained that it simply means someone is engaging both the left and right sides of their brain; thinking extra hard or focusing on something intently.

“JUST” AND “LEFT” HAVE DEEPER MEANING

This is one of Driver’s points that I find myself thinking about extremely often. She says, “Just” is a minimizing word, and it can often be eliminated from your sentences. I find myself writing, “Just following up,” or “Just checking in,” in emails, but then I remember, “Just is not needed.” Just get right to the point, Natalie.

Similarly, Driver explained that “Left” is often used when people are experiencing strife. “I just left my house, I’ll be late to today’s meeting,” or “I just left the doctor with my mom, I’ll be there in 10,” are opportunities for you to check in with someone to make sure today is still a good time to meet — they likely have other things on their mind. Paying attention to situations like this gives you the opportunity to connect with someone on a more meaningful level and have a more positive outcome from your meeting.

ANGER IS A SECONDARY REACTION TO FEAR, ANXIETY OR SADNESS

Driver taught us that many times when people present as angry, they are actually fearful or sad about what they are reacting to. A customer might be acting angry, but they are really just anxious about getting their job done. A family member might be angry with you, but they are really just reacting out of sadness for the situation.

In business relationships, she gave this formula for addressing customers:

  1. Here’s what I know: Explain what you know about the situation at hand;
  2. Here’s what I don’t know: Be honest about the information you do not have; and
  3. Here’s what I’m going to do to bridge the gap between what I do know and don’t know: Explain your next steps to getting more information and closer to a solution for them.

This formula should replace the language, “I’m doing everything I can!” Driver says this helps no one, and is a defensive response to an upset customer rather than a helpful one.

One more fun take away on anger and anxiety is Driver’s “Name it to tame it,” technique. A self-proclaimed hot-head, Driver says when she feels angry, she will number the situation from 0-10. If it’s 7 or below, let it go; if it’s an 8, 9 or 10, be angry then. The same technique works for anxiety and fear.

There are numerous other takeaways you can find from Driver’s talks. I encourage you all the check out her books, “You Can’t Lie To Me,” and “You Say More Thank You Think,” and look her up on YouTube. I bet you’ll be entertained, engaged and you’ll find a couple nuggets of your own to apply to personal and professional relationships.

KEYWORDS: PHCP-PVF sales and marketing sales training

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Natalie forster headshot 2025 200x200px
Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Stock financial index show successful investment on property business and construction industry with graph and chart for presentation and report background.

    2025 predictions: Twelve trends supply houses should know

    As 2024 ends, I’ll review last year’s predictions and...
    Market Sectors
    By: Brad Williams
  • Background of aerial view of Industrial container port part of shipping in nighttime with a blue overlay.

    2025 Next Gen ALL-STARS: Top 20 Under 40 PHCP-PVF Professionals

    The future of the PHCP-PVF industry is being shaped by a...
    Heating & Cooling
    By: Natalie Forster
  • Premier 150: The top PHCP-PVF Distributors of 2026

    Premier 150: The Top PHCP-PVF Distributors of 2026

    Combined revenue across this year’s Premier 150 once...
    Plumbing
    By: Natalie Forster
Manage My Account
  • eMagazine
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Premier 150: The top PHCP-PVF Distributors of 2026

Premier 150: The Top PHCP-PVF Distributors of 2026

Jeff Dice

Built to Scale, Designed to Stay Local: Lessons From Winsupply at 70

Erin McCusker, Chief Impact Officer, LIXIL

LIXIL Elevates Impact Strategy to the Next Phase, Appoints Chief Impact Officer

2026 Premier Rankings

Events

December 30, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Identifying Daily Time Loss Areas for Your Team

Where does your team lose the most time each day?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE 2025 Water Conservation, Quality & Safety eBook

Download the Fifth annual Bath & Kitchen Pro eBook

Related Articles

  • Supply Chain Diagram

    From Reporting to Serving

    See More
  • Robotic Vision Concept in a Warehouse: Workers managing inventory at logistics center and holographic data overlays on boxes providing data insights.

    2025 Premier 150 Distributor Rankings

    See More
  • Premier 150: The top PHCP-PVF Distributors of 2026

    Premier 150: The Top PHCP-PVF Distributors of 2026

    See More

Related Directories

  • Davenport Associates

    We manage product distribution and provide high level sales & marketing for manufacturers that sell directly into the wholesale channel, for manufacturers that prefer a consigned inventory in the territory, and for manufacturers that prefer a buy/sell arrangement. We have a proprietary commercial process that increases market share & profitability for our partners and a large, dynamic sales team throughout New England and Upstate NY. Check out our website to learn more!
  • Repcor Inc.

    We service the plumbing, waterworks, irrigation, industrial, HVAC and luxury showroom markets for all of California and Nevada. Our reputation as a solid sales organization and business partner is founded on our efforts to establish strong relationships with all the decision makers in our market, including wholesale distribution, the engineering community, plumbing, mechanical and general contractors, architects and designers.
  • James Martin Co. Inc.

    James Martin Company was founded in 1952, to represent quality manufacturers in the commercial plumbing, HVAC, and water treatment industries. We represent the highest quality specification products available. We have built and maintained solid partnerships positioning ourselves as the premier agency in the Mid-Atlantic region.
×

Stay in the know on the latest PHCP-PVF industry trends.

Get tailored content delivered your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Plumbing & Mechanical
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing