In the pandemic year 2020, your showroom has a velvet rope around it and is only open to those with appointments. All the while, it remains lovely inside; elegant products adorn every wall and talented sales people are at the ready. 

A vendor creates the product and the distributor takes it to market; a simple, linear process that has evolved over many decades to best leverage the strengths of each player, and offset their weaknesses. 

We have heard it a thousand times, marketing is now a dialogue; it is no longer just simply post and pray. When we post to our websites, Facebook or Instagram, we can see how many people visit, who they are and which of our products and stories they like.

Never miss an opportunity to remind your targeted market, your social media followers and all of those people who found gold on your website that you have displays right in their neighborhood. 

This sales advice is aimed at people who call on and work with principles and gatekeepers of companies. 

The training quality in our decorative showroom business is all over the place.

Let’s all agree that a company can sit in a low-cost business overhead situation and survive while creating little to no organic business.

What do you get when more than 350 decorative showroom-savvy people gather for a conference? Insight into how to do things better, exposure to new business tools and a first look at the new decorative products for 2020. 

If a solid vendor releases a new product, put it on display. No debate. Get it on the floor ASAP!