During my 2022 travels, I have noticed one combined practice that both delights and concerns me. Many salespeople and trade professionals have consciously sped up their product selection process by condensing the sales/selection process.
Defining product market fit is not an easy task for a stand-alone decorative plumbing showroom. It's especially complicated for showrooms that are a part of a multi-product brand that may supply PVF targeting plumbers, HVAC targeting builders or any of the many building products with re-distribution models.
We are now in the new year and are still being assaulted with everyone’s thoughts on what will be trending in 2022. During the last few weeks, people and companies have been enlightening us as to what they think will happen in the new year. It seems everyone is chipping in their predictions on everything from this year’s hot colors to the Dow Jones Industrials. Please, no one can consistently call the future, unless they are the source of the future, and, you know, the best decorative plumbing showrooms can be that type of source. Every product, brand and display you have added or changed is a reach into the future of decorative plumbing products in your market, and you should be damn proud of that.
The nasty secret that we decorative plumbing folks hold close to our vest is that only a handful of architects, designers, builders and maybe a homeowner or two have the ability to completely design, procure and build the bathroom that they envision.
The DPHA conference actually shuts down its exhibit hall during the speaker and roundtable meetings, allowing every attendee the ability to participate and network. The vendors know the conference schedule offers ample time for their customers to see their new products. They also understand that face-time away from others outside the exhibit hall is important in building stronger vendor-distributor relationships.
People do not care how things work. They just want them to work. If a problem arises, customers want it taken care of effectively and immediately. When was the last time you saw an automated chatbox on the internet answer the question: Why is my faucet leaking?
Ahh, the holidays. The time when families and friends gather to celebrate Thanksgiving, Christmas, Hanukkah and the New Year. What a special time...unless you are in the building industry. You are swamped with projects, struggling to get any product you can as your job timelines start to slip into 2022.
The internet is just as accessible to a builder with an office one block from your showroom as it is for a builder hundreds of miles away. Popular e-commerce sites do not think of regional boundaries when they create business plans. These digital companies focus on market segments that can be located anywhere — anywhere the internet reaches.