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Home » Authors » Jeff Valles

Jeff Valles

Jeffrey Valles is a Decorative Plumbing and Hardware Association Lifetime Fellow. Contact Jeff at jeffrey.valles.com

Articles

ARTICLES

minimalist designs throughout the homes

Jeff Valles: How has the pandemic affected your showroom team?

Good and bad habits picked up over the past two years.
Jeff Valles
June 10, 2022
One Comment

During my 2022 travels, I have noticed one combined practice that both delights and concerns me. Many salespeople and trade professionals have consciously sped up their product selection process by condensing the sales/selection process.


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magnificent store window display

Jeff Valles: 10 ideas for stand-out showroom displays.

Wow the crowds
Jeff Valles
May 11, 2022
No Comments

Any business can install factory displays side by side, set a few toilet, cabinet, mirror and faucet looks and declare the space a decorative plumbing showroom.


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Jeff Valles

Jeff Valles: Who does your showroom cater to?

Data points to collect in order to have an edge over the competition.
Jeff Valles
March 30, 2022
No Comments

Defining product market fit is not an easy task for a stand-alone decorative plumbing showroom. It's especially complicated for showrooms that are a part of a multi-product brand that may supply PVF targeting plumbers, HVAC targeting builders or any of the many building products with re-distribution models.


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We know the future
Showroom Dollars & Sense

Jeff Valles: We know the future

In a Showroom kinda way.
Jeff Valles
February 8, 2022
No Comments

We are now in the new year and are still being assaulted with everyone’s thoughts on what will be trending in 2022. During the last few weeks, people and companies have been enlightening us as to what they think will happen in the new year. It seems everyone is chipping in their predictions on everything from this year’s hot colors to the Dow Jones Industrials. Please, no one can consistently call the future, unless they are the source of the future, and, you know, the best decorative plumbing showrooms can be that type of source. Every product, brand and display you have added or changed is a reach into the future of decorative plumbing products in your market, and you should be damn proud of that. 


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Jeff Valles

Jeff Valles: Make it yours

People don’t care about your favorite color, but they do care about your favorite finish.
Jeff Valles
January 7, 2022
No Comments

The nasty secret that we decorative plumbing folks hold close to our vest is that only a handful of architects, designers, builders and maybe a homeowner or two have the ability to completely design, procure and build the bathroom that they envision. 


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Jeff Valles

Jeff Valles: Expand your conference schedule

Different sizes and types of events serve different purposes.
Jeff Valles
October 28, 2021
No Comments

The DPHA conference actually shuts down its exhibit hall during the speaker and roundtable meetings, allowing every attendee the ability to participate and network. The vendors know the conference schedule offers ample time for their customers to see their new products. They also understand that face-time away from others outside the exhibit hall is important in building stronger vendor-distributor relationships.


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request for a quote

Jeff Valles: Don't fear the internet

Beat it with your talented team.
Jeff Valles
October 8, 2021
No Comments

People do not care how things work. They just want them to work. If a problem arises, customers want it taken care of effectively and immediately. When was the last time you saw an automated chatbox on the internet answer the question: Why is my faucet leaking? 


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Jeff Valles: The missing marketing story

Jeff Valles: The missing marketing story

Amazon still cannot deliver a toilet.
Jeff Valles
September 10, 2021
No Comments
As the dotcom recession slipped into our rear-view mirror, who was to know that Amazon would mature into the place to buy almost anything.
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Modern bathroom

Jeff Valles: Are you ready for the Holidays?

It’s time to prepare for the busy season.
Jeff Valles
July 26, 2021
No Comments
Ahh, the holidays. The time when families and friends gather to celebrate Thanksgiving, Christmas, Hanukkah and the New Year. What a special time...unless you are in the building industry. You are swamped with projects, struggling to get any product you can as your job timelines start to slip into 2022.
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Valles

Jeff Valles: Expand your reach

It’s time to make your website the go-to decorative plumbing authority.
Jeff Valles
July 6, 2021
No Comments
The internet is just as accessible to a builder with an office one block from your showroom as it is for a builder hundreds of miles away. Popular e-commerce sites do not think of regional boundaries when they create business plans. These digital companies focus on market segments that can be located anywhere — anywhere the internet reaches.
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