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Most wholesalers don’t do much marketing because the nature of the business doesn’t require it. They may do some incentive programs (trips, golf outings, fishing, etc.) for the plumbing and
A friend of mine just published his first book. I’ve just finished reading it - and I consider it to be a “must” read for anyone in the kitchen and bath showroom business. It’s a quick read (about 2-1/2 hours). It’s an easy read, and it’s a terrific playbook for everyone that does any marketing at all.