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Home » Authors » Hank Darlington

Articles by Hank Darlington

Darlington on Showrooms: Diversify To Grow Sales And Margins

Darlington
Hank Darlington
April 4, 2002
No Comments
Expanding the variety of products and manufacturers you represent will lead to increased sales and higher gross profit margins.
Read More

Darlington on Showrooms: Partnering For Profits

Darlington
Hank Darlington
February 28, 2002
No Comments
Working as partners, the wholesaler and plumbing contractor can turn a showroom into a win-win situation for all concerned.
Read More

Darlington on Showrooms: Getting The Most Out Of Your Reps

Darlington
Hank Darlington
February 4, 2002
No Comments
Wholesalers can benefit from the new, expanded role played by reps in the marketplace.
Read More

Darlington on Showrooms: Showrooms Down Under

Darlington
Hank Darlington
December 6, 2001
No Comments
Australia's largest plumbing wholesaler has a savvy attitude about showroom selling.
Read More

Darlington on Showrooms: Recipe for success

Darlington
Hank Darlington
October 10, 2001
No Comments
Employee training is one of the four "secret" ingredients to achieve success in the showroom business.
Read More

Darlington on Showrooms: Professional showroom selling: Part IV

Darlington
Hank Darlington
September 7, 2001
No Comments
Closing the sale is the most important step in selling, but first know how to qualify the customer.
Read More

Darlington on Showrooms: Professional showroom selling: Part II

Darlington
Hank Darlington
June 11, 2001
No Comments
Showroom owners and managers owe it to themselves and their employees to develop a sales-training program that incorporates basic selling skills.
Read More

Darlington on Showrooms: Professional showroom selling: Part I

Darlington
Hank Darlington
June 6, 2001
No Comments
Turn your showroom into a high profit "selling room" by offering sales training to your salespeople.
Read More

Darlington on Showrooms: Step out of the box!

Darlington
Hank Darlington
June 6, 2001
No Comments
Make your showroom a one-stop shopping outlet and boost profits.
Read More

Darlington on Showrooms: Beating the big-box stores

Darlington
Hank Darlington
April 5, 2001
No Comments
Wholesalers' showrooms offer some distinct advantages when compared with the giant home centers.
Read More
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