Articles by Hank Darlington

Darlington on Showrooms: Diversify To Grow Sales And Margins

April 4, 2002

Expanding the variety of products and manufacturers you represent will lead to increased sales and higher gross profit margins.

Hank Darlington

February 28, 2002

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Working as partners, the wholesaler and plumbing contractor can turn a showroom into a win-win situation for all concerned.

Hank Darlington

February 4, 2002

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Wholesalers can benefit from the new, expanded role played by reps in the marketplace.

Hank Darlington

December 6, 2001

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Australia's largest plumbing wholesaler has a savvy attitude about showroom selling.

Hank Darlington

October 10, 2001

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Employee training is one of the four "secret" ingredients to achieve success in the showroom business.

Hank Darlington

September 7, 2001

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Closing the sale is the most important step in selling, but first know how to qualify the customer.

Hank Darlington

June 11, 2001

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Showroom owners and managers owe it to themselves and their employees to develop a sales-training program that incorporates basic selling skills.

Hank Darlington

June 6, 2001

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Turn your showroom into a high profit "selling room" by offering sales training to your salespeople.

Hank Darlington

June 6, 2001

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Make your showroom a one-stop shopping outlet and boost profits.

Hank Darlington

April 5, 2001

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Wholesalers' showrooms offer some distinct advantages when compared with the giant home centers.

Meet 10 Influential PHCP-PVF Women

A champion for the wholesale channel: InSinkErator's Rebecca Falish

Canadian company brings first recirculating shower to U.S. market

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Articles by Hank Darlington

Darlington on Showrooms: Diversify To Grow Sales And Margins

Darlington on Showrooms: Partnering For Profits

Darlington on Showrooms: Getting The Most Out Of Your Reps

Darlington on Showrooms: Showrooms Down Under

Darlington on Showrooms: Recipe for success

Darlington on Showrooms: Professional showroom selling: Part IV

Darlington on Showrooms: Professional showroom selling: Part II

Darlington on Showrooms: Professional showroom selling: Part I

Darlington on Showrooms: Step out of the box!

Darlington on Showrooms: Beating the big-box stores

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest on plumbing, bath & kitchen, industrial PVF, radiant & hydronics, and HVAC products.