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Home » Authors » Hank Darlington

Articles by Hank Darlington

showroom

Marketing and training help PACE Supply’s Premier Bath and Kitchen thrive

PACE Supply exhibits success at its best.
Darlington
Hank Darlington
July 18, 2013
No Comments
In 1998 PACE Supply President Ted Green and his team made the important decision to get into the showroom business.
Read More
darlington featured image

How social media can grow your business

It’s time to connect.
Darlington
Hank Darlington
July 12, 2013
4 Comments

Please don’t tell my kids Dad’s written an article on social media! They wouldn’t believe you. I’m part of that non-techie generation. 


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darlington featured image

The marketing plan: Part 2

Don’t neglect this important revenue-generating component.
Darlington
Hank Darlington
May 21, 2013
No Comments

Last month I introduced the subject of showroom marketing and how very important it is to the success of your business.


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darlington featured image

Have a Plan

Proper marketing strategies will help your showroom business.
Darlington
Hank Darlington
April 12, 2013
No Comments
I recently did a webinar for a group of kitchen and bath dealers on the subject of marketing. It prompted me to think about the wholesale showroom and independent decorative plumbing and hardware showroom businesses.
Read More
darlington featured image

Eye on the prize

Sports teams and showrooms have a lot of similarities.
Darlington
Hank Darlington
March 12, 2013
One Comment
I have several big passions. My family, friends, showrooms and sports are way up there on the list.
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darlington featured image

How to improve your close ratio

A proper follow-up system will produce more sales
Darlington
Hank Darlington
February 8, 2013
No Comments
I recently hosted a 45-minute webinar for kitchen and bath dealers/owners/managers on how to improve close ratios. Here are some key points from the well-received presentation.
Read More
Hank Darlington: Showrooms

Showrooms of the future

Stop thinking wholesale and start thinking retail.
Darlington
Hank Darlington
January 14, 2013
One Comment
I’ve visited a number of showrooms the past several months and found they look pretty much the way they did 10 and even 20 years ago.
Read More
Hank Darlington: Showrooms

Big and bold

Kohler announces game-changing Internet policy.
Darlington
Hank Darlington
December 1, 2012
No Comments
Kohler Co. recently announced a game-changing policy pertaining to how its products are sold on the Internet. Perhaps you read my Supply House Times Web exclusive last month.
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Kohler announces game-changing Internet policy

Darlington
Hank Darlington
November 5, 2012
No Comments
Pertaining to how its products are sold on the Internet. 
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Hank Darlington: Showrooms

A win-win

Darlington
Hank Darlington
November 1, 2012
No Comments
Adjust your compensation plan and everybody benefits. 
Read More
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