Home » Authors » Hank Darlington

Articles by Hank Darlington

Marketing and training help PACE Supply’s Premier Bath and Kitchen thrive

PACE Supply exhibits success at its best.

Hank Darlington

July 18, 2013

No Comments

In 1998 PACE Supply President Ted Green and his team made the important decision to get into the showroom business.

How social media can grow your business

It’s time to connect.

Hank Darlington

July 12, 2013

4 Comments

Please don’t tell my kids Dad’s written an article on social media! They wouldn’t believe you. I’m part of that non-techie generation.

The marketing plan: Part 2

Don’t neglect this important revenue-generating component.

Hank Darlington

May 21, 2013

No Comments

Last month I introduced the subject of showroom marketing and how very important it is to the success of your business.

Have a Plan

Proper marketing strategies will help your showroom business.

Hank Darlington

April 12, 2013

No Comments

I recently did a webinar for a group of kitchen and bath dealers on the subject of marketing. It prompted me to think about the wholesale showroom and independent decorative plumbing and hardware showroom businesses.

Eye on the prize

Sports teams and showrooms have a lot of similarities.

Hank Darlington

March 12, 2013

One Comment

I have several big passions. My family, friends, showrooms and sports are way up there on the list.

How to improve your close ratio

A proper follow-up system will produce more sales

Hank Darlington

February 8, 2013

No Comments

I recently hosted a 45-minute webinar for kitchen and bath dealers/owners/managers on how to improve close ratios. Here are some key points from the well-received presentation.

Showrooms of the future

Stop thinking wholesale and start thinking retail.

Hank Darlington

January 14, 2013

One Comment

I’ve visited a number of showrooms the past several months and found they look pretty much the way they did 10 and even 20 years ago.

Big and bold

Kohler announces game-changing Internet policy.

Hank Darlington

December 1, 2012

No Comments

Kohler Co. recently announced a game-changing policy pertaining to how its products are sold on the Internet. Perhaps you read my Supply House Times Web exclusive last month.

Hank Darlington

November 5, 2012

No Comments

Pertaining to how its products are sold on the Internet.