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A strong marketing strategy is the bridge between where your business stands today and where you want it to go. Whether you’re a manufacturer looking to increase brand visibility, a rep firm aiming to secure more partnerships, or a distributor working to grow market share, success starts with clear, actionable goals and a structured roadmap.

The following list includes the top 10 most-read articles from 2025 based on website traffic at Supplyht.com. If you missed any of these throughout the year, take a few minutes to read what all of the bustle was about.

In wholesale distribution, progress in 2025 rarely came from one sweeping change. It came from smarter forecasting and more accurate data analysis. From incremental improvements in product data that made online searches less frustrating to onboarding processes that got new hires productive faster than before. None of it flashy, but all of it impactful.

The year-end is a time for reflection, and planning for 2026 is already starting. The Gallup Q12 engagement survey measures employees' connection to their workplace through 12 key statements. It highlights aspects such as expectations, tools, valued opinions, and growth opportunities, making it especially valuable in industries where retention depends on clarity, trust, and recognition beyond compensation. The Q12 helps quantify these drivers for better management, which is crucial at year-end.

Cybersecurity is a shared responsibility across every department — from warehouse to accounting to the front counter. A phishing link clicked in one branch can disrupt dozens of locations. The good news is that building resilience doesn’t require massive budgets — just leadership commitment and steady improvement.

Looking back at this past year, I want to leave you with a few notes about some of the ASA events I thought were extra special for me and also some other things that make ASA so special as our industry’s only national trade association.

As aging infrastructure and rising costs challenge traditional methods, IoT and smart technologies are paving the way for proactive, data-driven maintenance, enhancing water management and safety like never before.

According to the American Supply Association’s Monthly Economic Report, forecasting shows GDP growth moderating, oil and freight costs stabilizing, and key construction indicators posting mixed signals heading into mid-2026. Economists contributing to ASA’s reports note that "economic risk remains elevated, but channel fundamentals are stronger than national headlines suggest," pointing to continued resilience in wholesale sales trends and contractor backlogs.

For nearly nine decades, Merit Brass Co. has been distinguished by a culture of integrity, family values, and long-term stewardship. Its induction into the 2025 PVF Ring of Honor formally recognizes what wholesalers, suppliers, and partners have known for generations: Merit Brass is not just a participant in the PVF landscape, but a key force in shaping it.

In this episode of And So It Flows, host Natalie Forster sits down with Spencer Pope, manager of technical support and training at Bradford White, to explore how education and workforce development are evolving across the plumbing, HVAC and mechanical trades.