Across the ASA community, women are emerging as thoughtful leaders in the adoption of AI. They are using these tools to work more efficiently, make better decisions, and approach challenges with greater clarity.

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AI is helping women streamline complex or time-consuming tasks such as commercial quotations, sales order entry, email and calendar management, and organizing large volumes of product information. It is also becoming part of daily life, supporting everything from cooking and budgeting to travel planning and quick problem solving.

What stands out most is the mindset. Women are embracing AI with curiosity, adaptability, and a strong sense of purpose. They are integrating technology in ways that elevate their work, strengthen their leadership, and create more room for strategic thinking and creativity.

Read below for testimonials from women in leadership embracing AI:

"I use AI as an alternative to Googling simple things, especially now that the search engines are heavily driven by sponsorship and SEO, which makes it harder to figure out what is really relevant. As an example, I just used it yesterday to help with dinner (how long should I bake my sweet potatoes using the AirFryer?). At work, I use AI agents as interns to help summarize data and research topics quickly so I can focus on analysis."

Ivanise Gomes
Director, Enterprise PMO and Value Delivery
Rinnai America Corp.

"As a manufacturer’s rep agency, we manage all types of information from many brands in a variety of formats. AI helps me collect, summarize, and simplify the information and data so that it is clear and relevant to our customers. AI takes the tedious work of organizing information and frees up time to focus on the tasks that really matter or allow for more creativity. Sometimes the most daunting task is done so simply with AI, and it feels so freeing to be able to check more things off my to-do list."

Kristin Williams
Vice President
Rocky Mountain Sales

"I have become accustomed to using AI in many ways. In my home, I use it for recipes, fact checking, disagreement solving, cooking, budgets, and directions daily. In my professional life, I enhance my productivity by drafting emails and creating presentations, which aid creativity through brainstorming and content generation. It helps me compare data and generate reports that would generally take painstaking hours. I also save a tremendous amount of time using it for my travel to showrooms and events across the country."

Melissa Rasico
National Showroom Manager
WinSupply