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Home » Topics » PHCP-PVF Top Stories

PHCP-PVF Top Stories
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3D Isometric Flat Vector Conceptual Illustration of Personal Brand Strategy.
Marketing Matters | Alicia Branham

What it really means to ‘be the brand’ in a blue-collar industry

Branding beyond the marketing team.
Alicia Branham.png
Alicia Branham
December 3, 2025

In this space, your brand isn’t your logo — it’s your people. It’s how your reps walk into a meeting. How your project manager answers a callback. How your techs wrap up a jobsite and drive away. It’s what customers and partners say about you when you’re not in the room.


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Hot water pipes

Campus shutdown at Oakland University exposes hidden risks of aging hot-water infrastructure

Failure underscores the critical role of preventive maintenance, plumbers and wholesale supply chains.
Natalie Forster headshot 2025 200x200px
Natalie Forster
December 1, 2025

According to university officials, the underground heating loop which supplies heat and domestic hot water to large portions of campus, developed a significant leak that was initially losing roughly 6,000 gallons of water per day. As temperatures dropped, pressure in the system rose, and the loss rate increased, raising the risk of widespread system failure. University leadership determined that delaying repairs until the end of the semester was no longer safe.


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Bill Cooney

Cooney Brothers announces retirement of Vice President Bill Cooney after 49 years

November 25, 2025

His 49 years of service place him among the most tenured employees in Cooney Brothers’ 88-year history, and the impact of his kindness, leadership, and connection will be felt for years to come.


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Women in industry

Closing the gap: Empowering women to address the trade shortage

Dena Barrett
November 21, 2025

Attracting women is only half the battle, retaining them is also a challenge. Many women leave the trades not because of the work itself, but because of a lack of support or growth opportunities. 


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Gerry Slattery

A mentor to many: Remembering Gerry Slattery Jr.

November 20, 2025

At United Pipe & Steel, where Slattery spent many years serving customers across the country, his influence was profound. Colleagues describe him as someone with encyclopedic knowledge of the steel pipe business and a passion for teaching others.


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Virtual AI Light Bulb screwed into a virtual circuit board.
ASA President's Letter

Transforming the PHCP-PVF channel

ASA’s Embracing the Future Council is shaping the future of distribution through digital standardization, cyber awareness, and real-world AI guidance.
Dave Poteete
Dave Poteete
November 17, 2025

Nearly three in four ASA members say their companies are already experimenting with AI, while 38 percent report they are exploring use cases, while 34 percent are piloting one or more AI tools.


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Illustration of businesspeople in a training session, a large white board with pinned papers and icons on it.
Marketing Matters | Alicia Branham

Train for growth: Why your team is the key to modern marketing success

Alicia Branham.png
Alicia Branham
November 14, 2025

Whether your team needs training on your latest CRM system, new quoting software, or how to confidently represent your company on social media — the principle is the same. People can’t perform at their best without clarity, direction, and alignment. Every process, from managing leads to creating customer-facing content, is only as strong as the training behind it.


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Two warehouse workers are moving boxes in a large distribution center.
From the Editor | Natalie Forster

Beyond the buzzwords: What your shelves reveal about 2025’s product trends

Natalie Forster headshot 2025 200x200px
Natalie Forster
November 12, 2025

According to the American Supply Association’s most recent sales report, industrywide wholesale trade in mid-2025 was up just over six percent year-over-year, while inventories climbed a modest 1.3%. That balance suggests something healthy — not overheated, but steady growth with wholesalers staying disciplined on stock levels. In other words, people are buying smart.


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2025 AIM/R-Supply House Times roundtable participants from left – Whitney Morgan, Jeff David, Cullem McCarthy, Anthony Estrada, and Greg Aranoff.

Reps redefined: How AIM/R members are navigating a shifting marketplace

From data demands and buy/sell challenges to M&A pressures and commission chaos – reps rise to the occasion.
Natalie Forster headshot 2025 200x200px
Natalie Forster
November 10, 2025

Supply House Times discussed the evolving PHCP-PVF industry with members at the 53rd AIM/R conference, focusing on rising expectations, market shifts, and the importance of strong partnerships.




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Incoming ASA President Kip Miller

Meet your incoming ASA President: Eastern Industrial's Kip Miller

Eastern Industrial Supplies Kip Miller on leadership, stewardship and the ASA roadmap for tech adoption, margin discipline, and a stronger tomorrow.
Natalie Forster headshot 2025 200x200px
Natalie Forster
November 7, 2025

Faith, stewardship, and a people-first leadership style have shaped Miller’s 45-year career at Eastern. As he prepares to serve as the American Supply Association’s 2026 president, he aims to bring that spirit to the PHCP-PVF community by encouraging members, promoting smart technology adoption, and building a stronger future together.


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