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    <title>PHCP-PVF Top Stories</title>
    <description>
      <![CDATA[Explore the freshest and most trending topics currently making waves in the plumbing, bath & kitchen, industrial PVF, radiant & hydronic, and HVAC industries. Dive into the latest buzz, timely insights, and noteworthy content that's driving our industry forward.]]>
    </description>
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    <item>
      <title>Showcasing HVAC Excellence on a National Stage</title>
      <author>baylesk@bnpmedia.com (Kristen R Bayles)</author>
      <description>
        <![CDATA[<p>The annual competition highlights the industry's top technicians while inspiring future generations to pursue careers in HVAC.&nbsp;</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107238</guid>
      <pubDate>Thu, 04 Jun 2026 10:00:44 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107238-showcasing-hvac-excellence-on-a-national-stage</link>
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    </item>
    <item>
      <title>Your Best Sales Rep Just Retired. Now What?</title>
      <description>
        <![CDATA[<p>The PHCP-PVF supply chain is facing a generational shift in its sales workforce. Retirements are outpacing new hires, and the institutional knowledge that veteran sellers carry is not the kind that fits neatly into an onboarding document.&nbsp;</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107236</guid>
      <pubDate>Wed, 03 Jun 2026 16:32:44 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107236-your-best-sales-rep-just-retired-now-what</link>
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    </item>
    <item>
      <title>Legend Valve Mourns the Passing of David Hickman, Chairman, CEO, and
Former President</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">David’s legacy lives on through the company he helped build, the values he championed, and the many lives he influenced along the way</span>
</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107232</guid>
      <pubDate>Mon, 01 Jun 2026 12:00:37 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107232-legend-valve-mourns-the-passing-of-david-hickman-chairman-ceo-and-former-president</link>
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    <item>
      <title>ASA University MDM Program Drives Critical Leadership Development Principles</title>
      <description>
        <![CDATA[<p>As ASA vice president of education and training Taylor Albano puts it, it’s not theoretical — it’s practical, proven and only available through this MDM program, which has seen more than 60 employees from ASA-member companies graduate from it in the last two-plus years (the program boasts a 100 percent graduation rate).</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107231</guid>
      <pubDate>Mon, 01 Jun 2026 10:56:42 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107231-asa-university-mdm-program-drives-critical-leadership-development-principles</link>
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    <item>
      <title>The State of Talent Attraction in the PHCP/PVF Industry According to ASA Members</title>
      <description>
        <![CDATA[<p>ASA recently conducted a survey of its members to gauge the current condition of recruitment in the PHCP/PVF industry.&nbsp;</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107230</guid>
      <pubDate>Fri, 29 May 2026 13:30:05 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107230-the-state-of-talent-attraction-in-the-phcp-pvf-industry-according-to-asa-members</link>
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    <item>
      <title>Commercial Market Outlook: Retrofit Projects Lead the Way</title>
      <author>baylesk@bnpmedia.com (Kristen R Bayles)</author>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">As commercial building owners continue to navigate economic uncertainty, labor shortages and changing customer demands, retrofit and renovation work is becoming a key opportunity across the plumbing market. In this article, learn&nbsp;</span>where the commercial market is headed and how manufacturers, wholesalers, and contractors can adapt.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107222</guid>
      <pubDate>Mon, 25 May 2026 09:55:49 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107222-commercial-market-outlook-retrofit-projects-lead-the-way</link>
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    <item>
      <title>Your Sales Team Isn’t Posting and It’s Costing You Millions</title>
      <description>
        <![CDATA[<p>This isn't something to brush off or circle back to when things “slow down.” It’s not a marketing problem sitting neatly in someone else’s department.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107220</guid>
      <pubDate>Fri, 22 May 2026 12:19:06 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107220-your-sales-team-isnt-posting-and-its-costing-you-millions</link>
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    <item>
      <title>Moving Forward Together: Voices from ELEVATE 2026</title>
      <description>
        <![CDATA[<p>Several attendees highlighted specific takeaways that stayed with them long after the event ended. Elainea Wiley of The Distribution Point reflected on one speaker’s reminder that it is not your manager’s job to manage your career.&nbsp;</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107217</guid>
      <pubDate>Tue, 19 May 2026 16:05:34 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107217-moving-forward-together-voices-from-elevate-2026</link>
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    <item>
      <title>PHCP-PVF Price Increases May 2026</title>
      <author>bellolih@bnpmedia.com (Hannah Belloli-Oster)</author>
      <description>
        <![CDATA[<p>Plumbing and PVF manufacturers announced another round of price adjustments in May, with most increases falling in the low- to mid-single-digit range, while select product categories, including press fittings, grooved products, valves, PVC fittings, and specialty piping systems, saw larger increases.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107215</guid>
      <pubDate>Fri, 15 May 2026 14:43:35 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107215-phcp-pvf-price-increases-may-2026</link>
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    </item>
    <item>
      <title>Heat Pump Water Heater Brings Efficiency and Cost Savings to California Apartment Complex  </title>
      <description>
        <![CDATA[<p>Unlike traditional high efficiency models, the Voltex 120V HPWH is designed to plug into a standard electrical outlet–eliminating the need for adaptors or restructuring.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107211</guid>
      <pubDate>Wed, 13 May 2026 14:30:29 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107211-heat-pump-water-heater-brings-efficiency-and-cost-savings-to-california-apartment-complex</link>
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    <item>
      <title>Built to Scale, Designed to Stay Local: Lessons From Winsupply at 70</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[Seventy years in, Winsupply occupies a unique position in the PHCP-PVF distribution landscape. It is, by every measurable standard, a national player. Yet, it operates in a way that looks fundamentally different from the centralized models that have come to define much of the industry’s consolidation era.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107206</guid>
      <pubDate>Mon, 11 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107206-built-to-scale-designed-to-stay-local-lessons-from-winsupply-at-70</link>
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    </item>
    <item>
      <title>Premier 150: The Top PHCP-PVF Distributors of 2026</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[Combined revenue across this year’s Premier 150 once again underscores the immense scale of the channel, with distributors collectively generating hundreds of billions in annual sales.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107175</guid>
      <pubDate>Thu, 07 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107175-premier-150-the-top-phcp-pvf-distributors-of-2026</link>
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    </item>
    <item>
      <title>Why Good Businesses Sell for Less Than They Should</title>
      <description>
        <![CDATA[Understanding how buyers view a business can help explain why valuations sometimes fall short of expectations.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107196</guid>
      <pubDate>Wed, 06 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107196-why-good-businesses-sell-for-less-than-they-should</link>
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    </item>
    <item>
      <title>Winsupply Acquires Rural Pipe &amp; Supply in Texas</title>
      <description>
        <![CDATA[<p>Rural Pipe & Supply is a first-generation, family-owned and operated business founded in 1999 by <strong>Tommy and Amanda Shaver.</strong> Headquartered in Jasper, Texas, the company operates two locations: Rural Pipe & Supply in Jasper and Rural Pipe & Plumbing Supply in Livingston, Texas.</p><br>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107195</guid>
      <pubDate>Tue, 05 May 2026 12:32:38 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107195-winsupply-acquires-rural-pipe-and-supply-in-texas</link>
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    </item>
    <item>
      <title>Why Day-To-Day Firefighting Douses Distributors’ Profit</title>
      <description>
        <![CDATA[Ask a distributor to describe their day-to-day, and there’s an excellent chance that they’ll use the term “fighting fires.” It makes sense that this term has become so popular – the work sounds urgent and important, even heroic.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107193</guid>
      <pubDate>Mon, 04 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107193-why-day-to-day-firefighting-douses-distributors-profit</link>
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    </item>
    <item>
      <title>AI at work: Hide or thrive?</title>
      <description>
        <![CDATA[By learning to use AI wisely in our daily work, prioritizing ethical use, and nurturing essential human skills, we’ll not only get more done and spark innovation, but ultimately build a more effective and rewarding future for ourselves and our organizations.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107188</guid>
      <pubDate>Wed, 29 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107188-ai-at-work-hide-or-thrive</link>
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    </item>
    <item>
      <title>How fast AI has changed since last year</title>
      <description>
        <![CDATA[ One of the clearest ways to understand what has changed since last year’s Applied AI for Distributors event is this: some of the things that were being discussed as next are now showing up as current.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107187</guid>
      <pubDate>Mon, 27 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107187-how-fast-ai-has-changed-since-last-year</link>
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    </item>
    <item>
      <title>Are people your greatest strength?</title>
      <description>
        <![CDATA[With a company’s website and social media accounts being the first places candidates often look to learn about opportunities, it’s surprising how many in our industry offer little or no information about what it’s like to be an employee at the company.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107177</guid>
      <pubDate>Fri, 24 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107177-are-people-your-greatest-strength</link>
      <enclosure url="https://www.supplyht.com/ext/resources/Issues/2026/04-April/Happy-People.webp?t=1776716608" type="image/jpeg" length="116740"/>
    </item>
    <item>
      <title>How distributors are winning with business intelligence</title>
      <description>
        <![CDATA[Strong business intelligence (BI) data has become a competitive necessity for distributors operating in increasingly complex and fast-moving markets.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107176</guid>
      <pubDate>Wed, 22 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107176-how-distributors-are-winning-with-business-intelligence</link>
      <enclosure url="https://www.supplyht.com/ext/resources/Issues/2026/04-April/ASA-Operating-Performance-Report.webp?t=1776714602" type="image/jpeg" length="120246"/>
    </item>
    <item>
      <title>Coburn Supply’s Christy Maloney named 2026 Alice A. Martin Woman of the Year</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The Woman of the Year Award is named in honor of NIBCO’s Alice A. Martin, who served as president and cofounder of the Rex and Alice A. Martin Foundation, a charitable foundation headquartered in Elkhart, Indiana, which donates to major projects for children.&nbsp;</span>
</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107183</guid>
      <pubDate>Tue, 21 Apr 2026 17:20:13 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107183-coburn-supplys-christy-maloney-named-2026-alice-a-martin-woman-of-the-year</link>
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    </item>
    <item>
      <title>ASA Advocacy update: Farm bill progress, workforce legislation, tariffs, and 2026 election developments</title>
      <author>srossi@asa.net (Steve Rossi)</author>
      <description>
        <![CDATA[The House Agriculture Committee reported the long-awaited Farm Bill, which incorporates provisions of the Healthy H2O Act — legislation ASA has championed that enables rural residents, particularly those relying on wells, to test their water and apply for grants to fund corrective measures, including third-party-certified end-point filtration devices.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107172</guid>
      <pubDate>Mon, 20 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107172-asa-advocacy-update-farm-bill-progress-workforce-legislation-tariffs-and-2026-election-developments</link>
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    </item>
    <item>
      <title>AI Is Moving Faster Than Your Security Policies</title>
      <description>
        <![CDATA[AI is evolving faster than the policies, security systems, and safeguards designed to manage it. The smartest companies won’t ignore AI, they also won’t hand over the keys to their business until the technology proves it can be trusted with them.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107171</guid>
      <pubDate>Fri, 17 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107171-ai-is-moving-faster-than-your-security-policies</link>
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    </item>
    <item>
      <title>When Rebates Help, and When They Hurt: The Hidden Tradeoffs for Distributors</title>
      <description>
        <![CDATA[The mechanics of rebates are not simple: Each manufacturer has its own playbook. Rules, tiers, exclusions, and volume triggers differ. On top of that, distributors add their own complexity.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107169</guid>
      <pubDate>Wed, 15 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107169-when-rebates-help-and-when-they-hurt-the-hidden-tradeoffs-for-distributors</link>
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    </item>
    <item>
      <title>The hidden gaps in your sales cycle</title>
      <author>brian.gardner@salesprocess360.com (Brian Gardner)</author>
      <description>
        <![CDATA[Someone must own sales excellence. Someone must act as CEO for CRM. That person should be a respected sales leader with the autonomy to make critical decisions for the company. Their role goes beyond platform selection and configuration. They are responsible for driving adoption, setting standards, training, coaching and continuous improvement.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107164</guid>
      <pubDate>Mon, 13 Apr 2026 14:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107164-the-hidden-gaps-in-your-sales-cycle</link>
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    </item>
    <item>
      <title>Design partnerships in kitchen and bath: Kohler, Shea McGee and Martha Stewart</title>
      <description>
        <![CDATA[Homeowners are walking into showrooms with inspiration boards, saved posts, and a clear point of view, and they look to plumbing pros and product experts to help translate that vision into products that perform. That’s where partnerships with trusted design voices can make a difference — they create a relatable style story, simplify decision-making, and give the trade a conﬁdent place to start the conversation.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107163</guid>
      <pubDate>Mon, 13 Apr 2026 12:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107163-design-partnerships-in-kitchen-and-bath-kohler-shea-mcgee-and-martha-stewart</link>
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    </item>
    <item>
      <title>From Reporting to Serving</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[By the time you’re reading this, I’ll be on my way to ASA’s headquarters to hit the ground running on this new journey. I could not be more excited for the opportunity to work for the association I have been fortunate to partner with and admire throughout my time at BNP Media. I truly believe that ASA helps distributors do their jobs better, and I am thrilled to be joining that mission.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107162</guid>
      <pubDate>Fri, 10 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107162-from-reporting-to-serving</link>
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    </item>
    <item>
      <title>The State of AI in Distribution</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[According to recent research from McKinsey & Company, AI adoption has surged over the past two years, with a growing share of organizations reporting measurable impact on revenue, cost reduction and customer engagement.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107157</guid>
      <pubDate>Wed, 08 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107157-the-state-of-ai-in-distribution</link>
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    </item>
    <item>
      <title>Preparing for the Silver Tsunami: A high‑level exit strategy guide for business owners</title>
      <description>
        <![CDATA[Roughly 12 million U.S. businesses are owned by Baby Boomers, and with about 10,000 Americans reaching retirement age every day, the pace of ownership transitions is accelerating quickly. ]]>
      </description>
      <guid>http://www.supplyht.com/articles/107153</guid>
      <pubDate>Mon, 06 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107153-preparing-for-the-silver-tsunami-a-highlevel-exit-strategy-guide-for-business-owners</link>
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    </item>
    <item>
      <title>Famous Supply honors Jay Blaushild’s passion for training with the opening of its 25,000-square-foot J-TEC facility</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[Long before the ribbon was cut on a 25,000-square-foot, state-of-the-art training facility in Maple Heights, Ohio, the foundation for the Jay Blaushild Training & Education Center (J-TEC) was already firmly in place.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107148</guid>
      <pubDate>Fri, 03 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107148-famous-supply-honors-jay-blaushilds-passion-for-training-with-the-opening-of-its-25-000-square-foot-j-tec-facility</link>
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    <item>
      <title>PHCP-PVF price increases April 2026</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The latest round of adjustments, effective from mid-March through mid-April, reflects that same trend, with manufacturers implementing measured increases across venting systems, brass and PVF components, thermoplastics, HVAC parts, controls and copper fittings.</span>
</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107151</guid>
      <pubDate>Thu, 02 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107151-phcp-pvf-price-increases-april-2026</link>
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