Compelling visions drive change, transformation and innovation. In fact, without vision there is no innovation.

I define vision as a future reality that you really believe is possible with committed effort. You don’t need to know how the vision will be achieved, just that it will be achieved.

It’s the gap that leaders articulate defining where your business is today
and where it is going … What your business is and what it will become … The impact you are making today vs. the impact you’ll make when the vision that catalyzes innovation is achieved.


You Can Do This

Review companies you admire with bold visions and ask what it is that inspires you about them.