We have heard it a thousand times, marketing is now a dialogue; it is no longer just simply post and pray. When we post to our websites, Facebook or Instagram, we can see how many people visit, who they are and which of our products and stories they like.

Since this issue includes bath and kitchen trends, Showroom of the Year and distribution software technology, I spent quite a bit of time talking to showroom operations managers and owners.

There isn’t much we can control, but we can always control our actions and ability to adapt.

The age of technology has been upon us for quite some time, but as the industry navigates through COVID-19, the push for digital presence is stronger than ever. 

We have all been focused on COVID-19, and with all of the rapid changes occurring related to the pandemic, it is difficult to write an article that is not outdated before the publication date. 

After World War II, when the economy tanked, the drill was to freeze hiring, maybe weed out a few, freeze all investments, cut all discretionary expenses and try not to cave on declining incentive pay that is de facto salary. Basically, wait out the recession, then get back to growing with the U.S. economy; your industry; and/or the inflation in your product lines.

Distributors trying to prevent warehouse mistakes resulting in lost sales and customers need to go beyond evaluating procedures, controls and forms. 

Although we are all aware of the severity of the situation, I know many of us are tired of our daily lives being consumed by COVID-19. Anyone else haunted by the image of that fuzzy little cell?