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Jeff NewDear Industry Colleagues,Happy 2008! I always enjoy the start of a new year because it’s like starting over, but getting to keep all the wisdom that you’ve acquired from

Do it right the first time.

The showroom’s exterior, lighting, signage, displays, accessories and colors are all part of the merchandising package used to win customers.

There are still some improvements on HVAC systems that can be made to reduce condenser sizes and further increase operating efficiencies.

Our Golden Anniversary is a time for looking ahead more than behind.

This December issue starts a new feature, the Letter from the ASA President, an opportunity to reach out to the readers of Supply House Times and share with you what’s going on at ASA.

Customers will kill the deal – if they feel the deal is “unfair.”

Position displays based on the knowledge that prospective customers entering your showroom will look left, then right, then straight ahead.

Why not try to improve what building inspectors do, so that all permitted construction and repairs bring some improvement in building efficiencies?

Demagogy is bound to heat up as election year approaches.