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Home » Topics » Columnists

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50 Years of Information Technology Advances

Dick Friedman
April 4, 2008
The word “revolution” is appropriate to describe the way Information Technology (IT) has impacted businesses, organizations and consumers around the globe during the past 50 years.
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Shake Up Sales

Joan Adams
March 1, 2008
Shake up the system - not just the personnel.
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Oh, Shut Up

Jim Olsztynski
March 1, 2008
The news media does its best to blather us into recession.
Read More

LETTER FROM THE ASA PRESIDENT - March 2008

March 1, 2008
Dear Industry Colleagues,ASA’s Government Affairs Committee and the Board of Directors have set an ambitious agenda for this year that also lays the groundwork for 2009 - when we have
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The Odd Logic Of Pre-Set Goals And Missed Opportunities

Joan Adams
February 1, 2008
Why does success encourage us to stop and failure encourage us to press on when it should really be the other way around?
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LETTER FROM THE ASA PRESIDENT - February 2008

February 1, 2008
Solutions bring opportunity. As wholesalers and manufacturers, we’ve all been in a position to offer our customers a solution that brings them the opportunity to grow their businesses.
Read More

Promotions - Attract Prospects, Grow Sales

Hank Darlington
February 1, 2008
When showroom sales and traffic start declining, you need to spend as much or more on creative marketing.
Read More

R410A Charging & Metering

Jim Wheeler
February 1, 2008
The use of TXVs changes the way technicians charge residential air conditioners.
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Counter Sales: Defining The Role

Rick Johnson
February 1, 2008
Know what customers expect from you.
Read More

Best Practices Boil Down To People

Jim Olsztynski
February 1, 2008
Good people are hard to find, so treat them well when they’re right under your nose.
Read More
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