PHCP and PVF Technology & Operations

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Industry Insights Senior Vice President Greg Manns notes data from the 2025 report shows 2024 was a challenging year compared to a few recent ones. However, Manns cautions that he is not painting a picture of gloom and doom because ASA wholesaler respondents still reported a fairly solid year when looking from a historical perspective over the last 5-10 years.

Without a dedicated point person—the CEO for CRM—guiding the project from planning to post-launch, it can quickly go off track. Additionally, following a clear roadmap that breaks goals into manageable segments is essential.

Social media seeks authentic, real-time content. Many businesses miss this because on-site workers often overlook the value of their perspective.

This program aims to elevate the profile of the supply industry as a dynamic, rewarding, and innovative career destination. The overarching goal is clear — amplify the industry's voice, attract fresh talent, and help ASA members grow their workforce through greater visibility and stronger branding.

If everyone sticks to the confines of their role, it limits creativity and denies organizations the benefit of our innate desire as humans to solve problems.

For smaller independents, designing one isn’t about handing it off to a slick firm; it’s about you being in the trenches, plotting layout, flow, and how people and machines coexist.

The PHCP/PVF industry is facing challenges like a growing skills gap, an aging workforce, and rising demands for innovation. For ASA members, now is the ideal time to invest in the future by creating internship programs.

What is the next great tool that will shape the future of our industry? The answer is artificial intelligence.

We discuss how to market effectively, even without an in-house team. Learn how to maximize every dollar and effort, whether you’re a team of 20 or a solo representative juggling 15 product lines.

Before approaching industry training, wholesalers and contractors alike must focus on industry education; education and industry training are both key components of success for today’s contractor. While both are critical, education and training cover different skills and applications.