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    <title>PHCP and PVF Technology &amp; Operations</title>
    <description>
      <![CDATA[Discover the latest in PHCP and PVF technology, focusing on operational trends, innovations, and efficiencies in the industry.]]>
    </description>
    <link>https://www.supplyht.com/rss/2656-phcp-and-pvf-technology-operations</link>
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    <item>
      <title>Commercial Market Outlook: Retrofit Projects Lead the Way</title>
      <author>baylesk@bnpmedia.com (Kristen R Bayles)</author>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">As commercial building owners continue to navigate economic uncertainty, labor shortages and changing customer demands, retrofit and renovation work is becoming a key opportunity across the plumbing market. In this article, learn&nbsp;</span>where the commercial market is headed and how manufacturers, wholesalers, and contractors can adapt.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107222</guid>
      <pubDate>Mon, 25 May 2026 09:55:49 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107222-commercial-market-outlook-retrofit-projects-lead-the-way</link>
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    </item>
    <item>
      <title>Why Day-To-Day Firefighting Douses Distributors’ Profit</title>
      <description>
        <![CDATA[Ask a distributor to describe their day-to-day, and there’s an excellent chance that they’ll use the term “fighting fires.” It makes sense that this term has become so popular – the work sounds urgent and important, even heroic.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107193</guid>
      <pubDate>Mon, 04 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107193-why-day-to-day-firefighting-douses-distributors-profit</link>
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    </item>
    <item>
      <title>AI at work: Hide or thrive?</title>
      <description>
        <![CDATA[By learning to use AI wisely in our daily work, prioritizing ethical use, and nurturing essential human skills, we’ll not only get more done and spark innovation, but ultimately build a more effective and rewarding future for ourselves and our organizations.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107188</guid>
      <pubDate>Wed, 29 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107188-ai-at-work-hide-or-thrive</link>
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    </item>
    <item>
      <title>How fast AI has changed since last year</title>
      <description>
        <![CDATA[ One of the clearest ways to understand what has changed since last year’s Applied AI for Distributors event is this: some of the things that were being discussed as next are now showing up as current.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107187</guid>
      <pubDate>Mon, 27 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107187-how-fast-ai-has-changed-since-last-year</link>
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    </item>
    <item>
      <title>How distributors are winning with business intelligence</title>
      <description>
        <![CDATA[Strong business intelligence (BI) data has become a competitive necessity for distributors operating in increasingly complex and fast-moving markets.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107176</guid>
      <pubDate>Wed, 22 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107176-how-distributors-are-winning-with-business-intelligence</link>
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    </item>
    <item>
      <title>AI Is Moving Faster Than Your Security Policies</title>
      <description>
        <![CDATA[AI is evolving faster than the policies, security systems, and safeguards designed to manage it. The smartest companies won’t ignore AI, they also won’t hand over the keys to their business until the technology proves it can be trusted with them.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107171</guid>
      <pubDate>Fri, 17 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107171-ai-is-moving-faster-than-your-security-policies</link>
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    </item>
    <item>
      <title>The hidden gaps in your sales cycle</title>
      <author>brian.gardner@salesprocess360.com (Brian Gardner)</author>
      <description>
        <![CDATA[Someone must own sales excellence. Someone must act as CEO for CRM. That person should be a respected sales leader with the autonomy to make critical decisions for the company. Their role goes beyond platform selection and configuration. They are responsible for driving adoption, setting standards, training, coaching and continuous improvement.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107164</guid>
      <pubDate>Mon, 13 Apr 2026 14:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107164-the-hidden-gaps-in-your-sales-cycle</link>
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    </item>
    <item>
      <title>The State of AI in Distribution</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[According to recent research from McKinsey & Company, AI adoption has surged over the past two years, with a growing share of organizations reporting measurable impact on revenue, cost reduction and customer engagement.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107157</guid>
      <pubDate>Wed, 08 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107157-the-state-of-ai-in-distribution</link>
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    </item>
    <item>
      <title>Preparing for the Silver Tsunami: A high‑level exit strategy guide for business owners</title>
      <description>
        <![CDATA[Roughly 12 million U.S. businesses are owned by Baby Boomers, and with about 10,000 Americans reaching retirement age every day, the pace of ownership transitions is accelerating quickly. ]]>
      </description>
      <guid>http://www.supplyht.com/articles/107153</guid>
      <pubDate>Mon, 06 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107153-preparing-for-the-silver-tsunami-a-highlevel-exit-strategy-guide-for-business-owners</link>
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    </item>
    <item>
      <title>Canals introduces end-to-end operating AI for distributors </title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;The expanded capabilities empower teams across Sales, Customer Service, Accounting, Purchasing, and Receiving to save time and get customers what they need sooner, leading to greater customer loyalty and sales at any scale.</span>
</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107150</guid>
      <pubDate>Thu, 02 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107150-canals-introduces-end-to-end-operating-ai-for-distributors</link>
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    </item>
    <item>
      <title>AI adoption in distribution starts with action, not perfect data</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[Artificial intelligence has quickly moved from buzzword to boardroom priority across PHCP-PVF distribution, but for many companies, adoption still feels stalled before it even begins. According to Brooks Hamilton, principal at AI Strategy Advisors, that hesitation often comes down to a long-standing misconception: that AI requires perfectly clean data before companies can get started.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107139</guid>
      <pubDate>Mon, 30 Mar 2026 10:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107139-ai-adoption-in-distribution-starts-with-action-not-perfect-data</link>
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    </item>
    <item>
      <title>February 2026 MDM cohort kicks off at full capacity; May classes now open</title>
      <description>
        <![CDATA[The February 2026 ASA Master of Distribution Management cohort is officially underway, with a class of 13 students kicking off, ready to embark on their leadership growth pathway. ]]>
      </description>
      <guid>http://www.supplyht.com/articles/107136</guid>
      <pubDate>Fri, 27 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107136-february-2026-mdm-cohort-kicks-off-at-full-capacity-may-classes-now-open</link>
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    </item>
    <item>
      <title>Podcast: Robotics in Distribution</title>
      <description>
        <![CDATA[Robotics has moved from trade show demonstration to boardroom discussion. For many larger distributors, the question is no longer whether automation exists; it is whether it belongs in the next phase of operational strategy.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107133</guid>
      <pubDate>Wed, 25 Mar 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107133-podcast-robotics-in-distribution</link>
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    </item>
    <item>
      <title>Daikin Industries selects Outerport to make unstructured engineering design data AI-ready </title>
      <description>
        <![CDATA[<p>Built by a team of former research engineers who led AI development at major US tech giants such as NVIDIA and Meta Platforms, Outerport was selected by Daikin for its leading extraction accuracy and its ability to meet information security standards required for high-security manufacturers.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107126</guid>
      <pubDate>Thu, 19 Mar 2026 10:40:26 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107126-daikin-industries-selects-outerport-to-make-unstructured-engineering-design-data-ai-ready</link>
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    </item>
    <item>
      <title>Cybersecruity starts with awareness, not technology</title>
      <description>
        <![CDATA[What makes this resource especially effective is that each attack scenario is explicitly tied back to related controls in the Cybersecurity Checklist. The attacks describe what can happen. The checklist outlines the practices organizations use to reduce exposure across increasing maturity levels.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107124</guid>
      <pubDate>Wed, 18 Mar 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107124-cybersecruity-starts-with-awareness-not-technology</link>
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    </item>
    <item>
      <title>Navigating FMLA: DOL’s opinion letter clarifies travel time</title>
      <description>
        <![CDATA[The U.S. Department of Labor’s Wage and Hour Division recently issued an opinion letter explaining an employee’s available leave under the Family and Medical Leave Act (FMLA) may be applied toward time spent traveling to and from a medical appointment.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107123</guid>
      <pubDate>Tue, 17 Mar 2026 15:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107123-navigating-fmla-dols-opinion-letter-clarifies-travel-time</link>
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    </item>
    <item>
      <title>Experience is the product you are actually selling: 
What 5,000-plus customer responses reveal</title>
      <author></author>
      <description>
        <![CDATA[Analysis of 5,063 customer responses from 10 MEP distributors confirms what many suspected but few have quantified — customer experience has become the primary differentiator in wholesale distribution. Companies prioritizing experience demonstrate higher retention rates, greater wallet share, and reduced cost-to-serve.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107118</guid>
      <pubDate>Fri, 13 Mar 2026 07:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107118-experience-is-the-product-you-are-actually-selling-what-5-000-plus-customer-responses-reveal</link>
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    </item>
    <item>
      <title>The Silent Cash Drain: Why slow-moving inventory is killing your branch</title>
      <author>will@thedistributionguy.com (Will Quinn)</author>
      <description>
        <![CDATA[very distributor has it: The pallet of specialized fittings that hasn’t moved since the Biden administration. It’s the high-efficiency boiler ordered for a commercial project that got cancelled three years ago. It’s the "seasonal" SKU that seemed like a genius buy in March until the weather or the building code changed in May.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107112</guid>
      <pubDate>Wed, 11 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplyht.com/articles/107112-the-silent-cash-drain-why-slow-moving-inventory-is-killing-your-branch</link>
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    </item>
    <item>
      <title>ASA University’s Year in Review: Most used courses, MDM milestones</title>
      <description>
        <![CDATA[ASA members stayed busy in 2025, taking full advantage of ASA University’s tools and training to boost employee performance and drive profitability across their businesses. This year also marked a return to some familiar training trends, with members gravitating back toward foundational product knowledge.]]>
      </description>
      <guid>http://www.supplyht.com/articles/107081</guid>
      <pubDate>Thu, 26 Feb 2026 15:00:00 -0500</pubDate>
      <link>https://www.supplyht.com/articles/107081-asa-universitys-year-in-review-most-used-courses-mdm-milestones</link>
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    </item>
    <item>
      <title>Women leading the way in AI adoption across the ASA community</title>
      <description>
        <![CDATA[<p>AI is helping women streamline complex or time-consuming tasks, such as preparing commercial quotations, entering sales orders, managing email and calendars, and organizing large volumes of product information. It is also becoming part of daily life, supporting everything from cooking and budgeting to travel planning and quick problem solving.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107060</guid>
      <pubDate>Fri, 13 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplyht.com/articles/107060-women-leading-the-way-in-ai-adoption-across-the-asa-community</link>
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    </item>
    <item>
      <title>The hidden costs squeezing plumbing &amp; PVF distribution margins</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[<p>Wholesale distribution has always operated on relatively thin margins. Public benchmarks typically place gross margins anywhere from the high single digits to the low-30% range depending on product mix, with net margins often falling between 3% and 10%. In plumbing and PVF, those margins vary even more dramatically by category — with commodity products leaving far less room for error than engineered or value-added offerings.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107056</guid>
      <pubDate>Thu, 12 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplyht.com/articles/107056-the-hidden-costs-squeezing-plumbing-and-pvf-distribution-margins</link>
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    </item>
    <item>
      <title>AHR Expo 2026: Hydronics innovation focuses on practical execution</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[<p>AHR Expo 2026 made it clear that hybrid systems are no longer an emerging idea; they are the answer to the ongoing balancing act of meeting decarbonization goals while remaining realistic about the grid's capacity for electrification. Manufacturers emphasized systems that combine electric technologies, gas-fired equipment, and advanced controls.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107041</guid>
      <pubDate>Fri, 06 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplyht.com/articles/107041-ahr-expo-2026-hydronics-innovation-focuses-on-practical-execution</link>
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    </item>
    <item>
      <title>The state of e-commerce in plumbing distribution</title>
      <description>
        <![CDATA[<p>Digital revenue penetration tiers show concentrated distribution patterns and progression across three measurement periods. Firms achieving more than 10% e-commerce revenue increased from 28% in 2023 to 33% in 2024 and 41% in 2025, representing a 13 percentage point gain over two years. The more than 20% tier grew from 13% to 19% and stabilized, while the more than 30% tier progressed from 8% to 10% before declining to 7% in 2025.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107019</guid>
      <pubDate>Fri, 23 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplyht.com/articles/107019-the-state-of-e-commerce-in-plumbing-distribution</link>
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    </item>
    <item>
      <title>Podcast: Real-time answers under jobsite pressure: How AI is shaping distribution</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[<p>Lock Supply Co.’s Tim Savage breaks down how practical AI tools are accelerating quoting, closing knowledge gaps, and strengthening contractor trust — without replacing the human side of sales.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/107008</guid>
      <pubDate>Mon, 19 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplyht.com/articles/107008-podcast-real-time-answers-under-jobsite-pressure-how-ai-is-shaping-distribution</link>
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    </item>
    <item>
      <title>2026 AI predictions and trends: The acceleration of AI across PHCP-PVF distribution</title>
      <description>
        <![CDATA[<p>A recent American Supply Association report finds that nearly 75% of companies are experimenting with AI, with 38% exploring use cases, 34% piloting tools, and 19% implementing AI for operations like data forecasting and process automation, reflecting a shift towards technology to meet rising demands.</p><br>]]>
      </description>
      <guid>http://www.supplyht.com/articles/106998</guid>
      <pubDate>Tue, 13 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplyht.com/articles/106998-2026-ai-predictions-and-trends-the-acceleration-of-ai-across-phcp-pvf-distribution</link>
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    </item>
    <item>
      <title>Get better faster: 16th annual ASA-Supply House Times distributor roundtable</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[<p>Distributors must constantly adjust due to pricing volatility, supply-chain disruptions, labor shortages, inflation, and shifting customer expectations, tightening decision timelines. In November, five distributors met at ASA NETWORK in Fort Lauderdale, Fla., for <em>Supply House Times’</em> 16th annual distributor roundtable to assess the market and discuss future success.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/106988</guid>
      <pubDate>Thu, 08 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplyht.com/articles/106988-get-better-faster-16th-annual-asa-supply-house-times-distributor-roundtable</link>
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    </item>
    <item>
      <title>ASA introduces new digitization &amp; customer intelligence resource hub</title>
      <description>
        <![CDATA[<p>The Digitization & Customer Intelligence webpage provides a clear, accessible path for distributors and manufacturers looking to better understand CRM adoption, ERP integration considerations, and emerging technologies that support stronger customer relationships.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/106982</guid>
      <pubDate>Wed, 07 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplyht.com/articles/106982-asa-introduces-new-digitization-and-customer-intelligence-resource-hub</link>
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    </item>
    <item>
      <title>New year, new strategies: How to kickstart your marketing goals</title>
      <description>
        <![CDATA[<p>A strong marketing strategy is the bridge between where your business stands today and where you want it to go. Whether you’re a manufacturer looking to increase brand visibility, a rep firm aiming to secure more partnerships, or a distributor working to grow market share, success starts with clear, actionable goals and a structured roadmap.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/106979</guid>
      <pubDate>Tue, 06 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplyht.com/articles/106979-new-year-new-strategies-how-to-kickstart-your-marketing-goals</link>
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    <item>
      <title>Top 10 most-read articles from 2025 </title>
      <description>
        <![CDATA[<p>The following list includes the top 10 most-read articles from 2025 based on website traffic at Supplyht.com. If you missed any of these throughout the year, take a few minutes to read what all of the bustle was about.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/106973</guid>
      <pubDate>Mon, 05 Jan 2026 10:09:30 -0500</pubDate>
      <link>https://www.supplyht.com/articles/106973-top-10-most-read-articles-from-2025</link>
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      <title>The most meaningful progress rarely makes noise</title>
      <author>forstern@bnpmedia.com (Natalie Forster)</author>
      <description>
        <![CDATA[<p>In wholesale distribution, progress in 2025 rarely came from one sweeping change. It came from smarter forecasting and more accurate data analysis. From incremental improvements in product data that made online searches less frustrating to onboarding processes that got new hires productive faster than before. None of it flashy, but all of it impactful.</p>]]>
      </description>
      <guid>http://www.supplyht.com/articles/106969</guid>
      <pubDate>Fri, 02 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplyht.com/articles/106969-the-most-meaningful-progress-rarely-makes-noise</link>
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