American supply association - Articles

Judy Waszczuk (left) and Natalie Forster (right).

American Supply Association welcomes Forster, Waszczuk to its staff

Forster and Waszczuk have joined ASA as director of communications and staff accountant, respectively.

April 24, 2026

ASA announces two new additions to their team.

ASA News

ASA Advocacy update: Farm bill progress, workforce legislation, tariffs, and 2026 election developments

Steve Rossi

April 20, 2026

The House Agriculture Committee reported the long-awaited Farm Bill, which incorporates provisions of the Healthy H2O Act — legislation ASA has championed that enables rural residents, particularly those relying on wells, to test their water and apply for grants to fund corrective measures, including third-party-certified end-point filtration devices.

From the Editor | Natalie Forster

From Reporting to Serving

A new role means new opportunities to serve PHCH-PVF distributors.

Natalie Forster

April 10, 2026

By the time you’re reading this, I’ll be on my way to ASA’s headquarters to hit the ground running on this new journey. I could not be more excited for the opportunity to work for the association I have been fortunate to partner with and admire throughout my time at BNP Media. I truly believe that ASA helps distributors do their jobs better, and I am thrilled to be joining that mission.

ASA President’s Letter

ASA’s LEAD Summit in St. Petersburg spotlights a strategic shift for the next decade

Our employees are our greatest strength

Kip Miller President and CEO of Eastern Industrial Supplies

March 23, 2026

Last month, St. Petersburg again was the site for what is now called ASA’s annual LEAD Strategic Leadership Summit. This year’s LEAD event brought together 85 volunteers to take a look at issues that will affect ASA member companies and their employees now and in the future.

Customer Relationship Management System Graphic

ASA News

A practical way to scale CRM readiness in distribution

February 27, 2026

Customer Relationship Management systems are often sold as a technology decision. In reality, CRM success or failure has far more to do with people, processes, and organizational readiness than with software features.

Retail warehouse worker in a safety vest and hard hat, scans inventory using a barcode scanner. A virtual infographics is displayed on the boxes.

ASA News

ASA University’s Year in Review: Most used courses, MDM milestones

February 26, 2026

ASA members stayed busy in 2025, taking full advantage of ASA University’s tools and training to boost employee performance and drive profitability across their businesses. This year also marked a return to some familiar training trends, with members gravitating back toward foundational product knowledge.

ASA News

ASA’s Project Talent: Building momentum in workforce development

February 26, 2026

ASA members have consistently identified attracting talent as one of their most pressing concerns. National labor studies conducted by ASA confirm what members experience, including retirements outpacing new hires, and traditional recruiting methods alone are no longer enough. These concerns were reinforced during ASA’s 2025 LEAD Strategic Leadership Summit in early 2025, where volunteers emphasized the need for stronger outward-facing efforts to elevate the industry’s profile and attract new talent.

ASA News

Everyone starts somewhere; leaders are built over time

Are your rising stars involved with ASA’s Emerging Leaders group?

Kip Miller President and CEO of Eastern Industrial Supplies

February 23, 2026

The Emerging Leaders Division of ASA continues to gain momentum, so much so that the Advisory Group met this past summer near O’Hare Airport in Chicago to chart its future, one that includes a pivot to year-round programming for industry up-and-comers, while still presenting the group’s annual EMERGE education, best practices, and networking forum.

A female manager, along with two warehouse workers, is inspecting the merchandise.

Emerging Leaders

Building credibility: The foundation of emerging leadership

How emerging leaders can earn credibility in a relationship-driven plumbing distribution industry.

Bryce Moore

February 13, 2026

Emerging leaders are motivated but often struggle to understand what senior leaders want before assuming more responsibility. In plumbing distribution, credibility is crucial; senior leaders prioritize those who execute well, communicate clearly, and make sound decisions under pressure.

Computer chip labeled 'AI' on a circuit board, illuminated by a cool blue glow, highlighting circuit pathways and components.

ASA News

Women leading the way in AI adoption across the ASA community

February 13, 2026

AI is helping women streamline complex or time-consuming tasks, such as preparing commercial quotations, entering sales orders, managing email and calendars, and organizing large volumes of product information. It is also becoming part of daily life, supporting everything from cooking and budgeting to travel planning and quick problem solving.