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PlumbingHeating & CoolingWomen in IndustryASA News

Empowering Women to Lead: Why Joining ASA Women in Industry Matters

By Myra Story
ELEVATE 2026 Women in Industry ASA
Photo courtesy of American Supply Association (ASA)
July 10, 2026

In today’s evolving business landscape, organizations that prioritize diversity, inclusion and professional development are better positioned for long-term success. Within our industry, women continue to play an increasingly vital role bringing innovation, leadership and perspective that strengthen companies and communities alike. One of the most impactful ways to support and advance women in our field is through active participation in ASA’s Women in Industry Division. 

A Community Designed for Growth and Connection

ASA Women in Industry Division offers far more than membership. It provides a powerful network of female professionals who are committed to supporting one another’s growth. By joining, women gain access to a community where they can connect, collaborate, and share experiences with peers facing similar challenges and opportunities.

Professional relationships are a cornerstone of career advancement. Through Women in Industry, members can build meaningful connections that extend beyond their own organizations, opening doors to mentorship, partnerships, and new perspectives. These relationships often become invaluable resources for navigating career decisions and tackling industry challenges.

Unlocking Educational Opportunities

Continuous learning is essential in a competitive and rapidly evolving industry. ASA Women in Industry equips members with access to educational programs, leadership development opportunities and skill-building resources designed specifically for women professionals.

Whether it’s enhancing leadership capabilities, improving communication skills, or gaining industry-specific knowledge, these educational offerings empower women to grow confidently in their roles. The result is not only stronger individual performance but also more effective and dynamic teams within organizations.

Building Stronger, More Impactful Leaders

Organizations thrive when they invest in the development of their people. Women in Industry creates a platform to cultivate leadership at all levels, helping women step into roles where they can make a lasting impact.

By fostering confidence, encouraging innovation, and providing practical tools for success, the program supports women in becoming stronger, more influential leaders. This, in turn, contributes to more balanced leadership teams, improved decision-making, and a more inclusive workplace culture.

Supporting Retention and Advancement

One of the most significant challenges many industries face is retaining talented women and ensuring they have pathways to advance. Women in Industry helps address this by creating an environment where women feel valued, supported, and empowered.

When women have access to networks, mentorship, and professional development opportunities, they are more likely to stay engaged and committed to their organizations. This leads to higher retention rates and a stronger pipeline of future leaders.

A Cost-Effective Investment With Lasting Impact

Joining ASA Women in Industry is not only impactful, it’s also highly accessible. For just $150 per ASA-member company, all women within the organization can participate in Women in Industry activities. This inclusive pricing structure makes it easy for companies to provide meaningful development opportunities to their entire female workforce.

If there are women in your organization who are not yet taking advantage of ASA Women in Industry, now is the time to encourage their participation. This program provides the tools, connections, and opportunities needed to help women reach their full potential, and in doing so, elevates the entire industry.

To learn more about how your company can benefit from sustained membership and participation, visit: https://www.asa.net/Membership/Women-In-Industry

KEYWORDS: American Supply Association leadership women in the trades

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Myra Story is the National Sales Support Manager at A.O. Smith Corporation, based in Ashland City, Tennessee. She is a prominent figure in the industry and an active member of the American Supply Association (ASA) Women in Industry group.

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