Heating, Air-conditioning & Refrigeration Distributors International (HARDI) announced that Madison Romero has joined the organization as public affairs associate, supporting its state-level advocacy through strategic communications and grassroots campaigns.

In this role, Romero will help HARDI engage a broader and more complex audience as the association advances policies that affect HVACR distributors and contractor businesses nationwide. She will lead efforts to expand HARDI’s external communications, ensuring timely messaging on key policy developments and industry news, while supporting outreach that highlights legislative wins, regulatory updates and the impact of advocacy initiatives across the HVACR sector.

With a master’s in public relations from Syracuse University and a strong background in copywriting and content strategy, Romero brings a passion for public impact and a proven ability to translate complex issues into clear, compelling narratives.

“HARDI members are operating in an environment where state-level decisions are becoming just as influential—if not more so—than federal policy,” said Alex Ayers, vice president of government affairs. “Madison’s expertise will strengthen HARDI’s voice in state capitols and local communities, ensuring the interests of the industry are heard not only by policymakers but also by the organizations and stakeholders that influence them.”

As states continue to take control over their policies through increased local rulemaking, an increasing number of topics, such as consumer choice, reporting requirements, overreaching refrigerant transitions and more, are consistently at risk of affecting the industry.

At the same time, non-government organizations, trade groups, and advocacy coalitions have become powerful forces in shaping public opinion and policy outcomes. To ensure the HVACR distribution industry’s perspective is heard, HARDI is committed to reaching not only policymakers but also contractors, business owners, and other stakeholders whose voices influence state and local debates.

By strengthening its state-level presence and broadening communications, HARDI is equipping members with the representation they need in a policy environment where influence is spread across multiple channels. Romero’s addition enhances the association’s ability to anticipate policy changes, represent member interests, and provide timely guidance as regulations continue to evolve.