Brands encounter a major challenge when it comes to managing localized marketing through retail websites. While some are household names perpetuated through longevity and national advertising, their message isn’t always consistently communicated on a regional or local level.

The American Supply Association recently hired association veteran Merrill Drew as its new director of marketing and communications.

We have heard it a thousand times, marketing is now a dialogue; it is no longer just simply post and pray. When we post to our websites, Facebook or Instagram, we can see how many people visit, who they are and which of our products and stories they like.

Kristina Howes will be responsible for driving the marketing strategy for the company.

Decorative bath and kitchen division is the latest innovation for buying and marketing group.

Tennant is an experienced veteran in the building materials industry and spent more than a decade with CertainTeed Corp.