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Home » Keywords: » marketing

Items Tagged with 'marketing'

ARTICLES

SHT 0923 Google Ads Slide 1 1170x658
Case Study

Understanding Google ads and PPC for distributors

How to gauge your organic footprint.
John Gosselin
September 11, 2023

To help you and your team get educated, here are the top three questions and scenarios we get asked about from just about everybody we connect with.


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SHT 0723 From the Editor Slide 1
From the Editor

Natalie Forster: Digital marketing for all levels of the PHCP-PVF supply chain

Manufacturer, rep and distributor gather to share best practices.
Natalie Forster
Natalie Forster
July 6, 2023

There are endless resources on the internet to learn about digital marketing. Just a quick Google search will give you lists of best practices and tools. The challenge is taking this information and applying it to your specific company.


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DigitalMarketingTips

Digital marketing tips from all levels of the supply chain

June 14, 2023

Chief Editor Natalie Forster talks with three industry marketing gurus from various areas of the supply chain.


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Is it easy to find your company online?

Tips for boosting your online brand

Is it easy to find your company online?
Amy Zucchi-Justice
May 9, 2023

We have all heard of Google and likely search it daily for many things…but are you using it to attract and maintain business? If your customers can’t find you online, they may wind up taking their business elsewhere. Today’s customer realizes that time is money and e-commerce trumps phoning in orders. Separately, if potential customers don’t know you exist, or can’t easily contact you, then growing your business becomes considerably harder. One of the top reasons people get frustrated with a brand is when they are unable to locate a phone number or email to get in touch.


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fuel your creativity

Stephanie Porter Bodziach: Five ways to fuel your creativity

Creativity isn’t only for the marketers.
Stephanie Porter-Bodziach
May 8, 2023

In writing this column month after month, I recognize that while marketing insights and tips are helpful for many, a handful of folks don’t have the desire (or the time) to join in on their business’ marketing efforts. With this in mind, I wanted to think and “write outside the box” to focus on a topic applicable and relevant to all industry professionals and marketers alike. This topic is CREATIVITY.


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digital marketing program

Inbound marketing program helps DPHA members gather digital leads

Showroommarketing.com creates digital marketing program for 63 showrooms.
John Gosselin
April 7, 2023

In April of 2022, ShowroomMarketing.com and The Decorative Plumbing and Hardware Association (the DPHA) agreed to put in motion an online-based, business development program for the residential plumbing distribution world.


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digital marketing

Stephanie Porter-Bodziach: The triple threat!

Avoid these three common digital marketing mistakes.
Stephanie Porter-Bodziach
February 6, 2023

If you’ve been following my columns thus far, you already know that marketing your business can be a challenging yet rewarding venture. While there is no one-size-fits-all formula for success, let’s take a look at some common mistakes you should be aware of in order to maximize the effectiveness of your marketing efforts.



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2022 eCommerce Marketing Summit Press Release.png

Digital and marketing leaders network and collaborate at the 2022 AD eCommerce & Marketing Summit

January 6, 2023

The 2022 AD eCommerce & Marketing Summit brought together digital and marketing leaders from AD owner/members, supplier partners and eCommerce partners from December 5-7. Over 470 attendees gathered in San Diego for a week of panel discussions, roundtables, networking, and collaboration opportunities.


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Understand the difference between branding and marketing.

Stephanie Porter-Bodziach: Are you missing the mark?

Understand the difference between branding and marketing.
Stephanie Porter-Bodziach
January 6, 2023

As the popular saying goes, "branding is what people say about you when you're not in the room," while marketing is how you communicate your brand message to the world.


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2022 AD Innovator of the Year 2.jpg

Affiliated Distributors names APR Supply Co. Digital Innovator of the Year

December 13, 2022

Affiliated Distributors (AD) named APR Supply Co. the 2022 Digital Innovator of the Year at the AD eCommerce and Marketing Summit in San Diego, California on December 6th.


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More Articles Tagged with 'marketing'
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