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Home » Keywords: » marketing

Items Tagged with 'marketing'

ARTICLES

Is it easy to find your company online?

Tips for boosting your online brand

Is it easy to find your company online?
Amy Zucchi-Justice
May 9, 2023
4 Comments

We have all heard of Google and likely search it daily for many things…but are you using it to attract and maintain business? If your customers can’t find you online, they may wind up taking their business elsewhere. Today’s customer realizes that time is money and e-commerce trumps phoning in orders. Separately, if potential customers don’t know you exist, or can’t easily contact you, then growing your business becomes considerably harder. One of the top reasons people get frustrated with a brand is when they are unable to locate a phone number or email to get in touch.


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fuel your creativity

Stephanie Porter Bodziach: Five ways to fuel your creativity

Creativity isn’t only for the marketers.
Stephanie Porter-Bodziach
May 8, 2023
5 Comments

In writing this column month after month, I recognize that while marketing insights and tips are helpful for many, a handful of folks don’t have the desire (or the time) to join in on their business’ marketing efforts. With this in mind, I wanted to think and “write outside the box” to focus on a topic applicable and relevant to all industry professionals and marketers alike. This topic is CREATIVITY.


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digital marketing program

Inbound marketing program helps DPHA members gather digital leads

Showroommarketing.com creates digital marketing program for 63 showrooms.
John Gosselin
April 7, 2023
2 Comments

In April of 2022, ShowroomMarketing.com and The Decorative Plumbing and Hardware Association (the DPHA) agreed to put in motion an online-based, business development program for the residential plumbing distribution world.


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digital marketing

Stephanie Porter-Bodziach: The triple threat!

Avoid these three common digital marketing mistakes.
Stephanie Porter-Bodziach
February 6, 2023
One Comment

If you’ve been following my columns thus far, you already know that marketing your business can be a challenging yet rewarding venture. While there is no one-size-fits-all formula for success, let’s take a look at some common mistakes you should be aware of in order to maximize the effectiveness of your marketing efforts.



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2022 eCommerce Marketing Summit Press Release.png

Digital and marketing leaders network and collaborate at the 2022 AD eCommerce & Marketing Summit

January 6, 2023
No Comments

The 2022 AD eCommerce & Marketing Summit brought together digital and marketing leaders from AD owner/members, supplier partners and eCommerce partners from December 5-7. Over 470 attendees gathered in San Diego for a week of panel discussions, roundtables, networking, and collaboration opportunities.


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Understand the difference between branding and marketing.

Stephanie Porter-Bodziach: Are you missing the mark?

Understand the difference between branding and marketing.
Stephanie Porter-Bodziach
January 6, 2023
No Comments

As the popular saying goes, "branding is what people say about you when you're not in the room," while marketing is how you communicate your brand message to the world.


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2022 AD Innovator of the Year 2.jpg

Affiliated Distributors names APR Supply Co. Digital Innovator of the Year

December 13, 2022
No Comments

Affiliated Distributors (AD) named APR Supply Co. the 2022 Digital Innovator of the Year at the AD eCommerce and Marketing Summit in San Diego, California on December 6th.


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A marketer’s perspective

Stephanie Porter-Bodziach: Guac is extra, and so am I

A marketer’s perspective into why marketing isn’t always viewed as a savory investment for long-term success in the industry.
Stephanie Porter-Bodziach
October 7, 2022
No Comments

Marketing’s value is often overlooked, but I think it’s safe to say it might be even more so in this industry. I’ve often attributed this to simple misconceptions or ignorance of marketing’s value in the industry. Perhaps the expensive nature of hiring marketing experts (whether it be in-house or outsourced) also adds to this, which would certainly not be unique to this industry.


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Social media is for connection and engagement,

Natalie Forster: Get real

Social media is for connection and engagement, not just promotion.
Natalie Forster
Natalie Forster
August 10, 2022
No Comments

Did you know Mark Zuckerberg originally founded Facebook in 2004 as an online website tool to help connect his fellow Harvard students with one another? Today, depending on who you ask, the purpose of Facebook could be many different things, but you can’t deny that it still connects people. 



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Behind the logistics of beginning stages of M&A

Brad Williams: What you need to know about letters of intent

Behind the logistics of beginning stages of M&A.
Brad Williams
August 9, 2022
No Comments

A letter of intent (LOI) is an essential step in the merger and acquisition (M&A) process, yet its exact purpose and content might be widely unknown.


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More Articles Tagged with 'marketing'
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