Natalie Forster

As distributors have navigated the past two years full of new challenges and unprecedented circumstances, the power and importance of learning from peers and engaging in educational resources has become more important than ever before. The American Supply Association has long provided networking and educational opportunities for its members, and its partnership with the Association Education Alliance (AEA) and involvement with the annual University of Innovative Distribution (UID) conference is one example.

This diverse group of five participants includes roles from executive and marketing to purchasing and inventory experts. After the nearly three-hour conversation, it was clear one thing is for certain; the current supply chain status and high-demand calls for an all-hands-on-deck approach.

On Dec. 7, 2021, more than 27,000 customers of Amazon Web Services (AWS) — which includes Ring Security Cameras, Disney+, Netflix, Prime Video, Facebook, Venmo and more— experienced site outages, slow streaming or complete shut-offs of services. The outage also affected Amazon’s ability to deliver on its usually two-day shipping promise and delayed updates for customers.

Digital presence can be somewhat of a buzzword in the PHCP-PVF industry as it continues to adapt and evolve in an accelerating digital age. Each company may have a different definition of what digital transformation means to them. For Fargo, North Dakota-based PHCP distributor Dakota Supply Group, it’s simply about delivering the best online solutions to its customers.

There’s a shift happening in showrooms, and experts say it’s not about competing with the internet, it’s about offering an experience that can’t be matched by online shopping.

The end of a year is always a good time to reflect and plan for the year ahead, and this is especially true when that year (or two) has been particularly challenging. When reflecting on my last year, one stand-out moment was getting to hear Shark Tank’s Daymond John speak at ASA’s NETWORK conference in Las Vegas this November.

It is pretty rare to see a private, family-owned company reach fourth-generation leadership, much less fifth. For more than a century — 120 years to be exact — the Dowd family has led Charlotte, North Carolina-based pipe and fitting manufacturer Charlotte Pipe and Foundry. Built by W. Frank Dowd in 1901, the original foundry in Charlotte employed 25 men and produced cast iron soil pipe and fittings.

After enduring a unique set of challenges through 2020 and 2021, industry experts are excited to move forward into another high-demand year. The excitement is coupled with caution, as supply chain constraints, material pricing and labor shortages are not expected to resolve themselves in the near future.

As I’ve been back out attending in person events this Fall, I’ve noticed the conversation surrounding what we’re doing as an industry to bridge the labor gap and recruit more talent has a common theme.

Although lack of available product and labor are ongoing factors within the residential plumbing sector, there is certainly no lack of opportunity. According to the 2021 North American Plumbing Fixtures Market Report, compiled by Grand View Research, the plumbing fixture market ended 2020 with a $22.4 billion value and it is expected to grow at a rate of 7.5 percent from 2021 to 2028.