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Home » Topics » Columnists » Natalie Forster: From the Editor

Natalie Forster: From the Editor
Natalie Forster: From the Editor RSS Feed RSS

Edward-J-Nierman
From the Editor

Natalie Forster: Remembering a few industry legends

Healthy competitive and welcoming spirit shines through when PHCP-PVF industry experiences loss.
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Natalie Forster
March 14, 2022

It’s not fun to list these losses, but hearing from peers, competitors and loved ones of these men reinforces the true family-like atmosphere the PHCP-PVF industry embodies, and that is something to be honored and celebrated. It is an industry where even the toughest of competitors share mutual respect and care for one another. This is certainly the case when it comes to Mr. Ed Nierman, or “Eddie Nierman” as many were used to calling him. 


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Shop small movement

Natalie Forster: Shop small movement continues to take spotlight

National companies taking initiative to support small business.
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Natalie Forster
February 8, 2022

Since diving into the wholesales-distribution corner if the PHCP-PVF industry, I’ve spent a lot more time thinking and learning about family-owned businesses, small-to-mid-sized businesses and all of the behind-the-scenes that goes along with building a career in one of these businesses. I’m proud to say that from learning from you all, I’m much more aware of the importance of supporting the independently-owned businesses within my community. And I don’t think I am alone in this attentiveness.


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Natalie Forster

Natalie Forster: Humanizing Amazon

Even the giants fall down sometimes.
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Natalie Forster
December 28, 2021

On Dec. 7, 2021, more than 27,000 customers of Amazon Web Services (AWS) — which includes Ring Security Cameras, Disney+, Netflix, Prime Video, Facebook, Venmo and more— experienced site outages, slow streaming or complete shut-offs of services. The outage also affected Amazon’s ability to deliver on its usually two-day shipping promise and delayed updates for customers.


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Shark mentality

Natalie Forster: Shark mentality

5 steps to success from Shark Tank’s Daymond John.
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Natalie Forster
December 9, 2021

The end of a year is always a good time to reflect and plan for the year ahead, and this is especially true when that year (or two) has been particularly challenging. When reflecting on my last year, one stand-out moment was getting to hear Shark Tank’s Daymond John speak at ASA’s NETWORK conference in Las Vegas this November.


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Outside our bubble

Natalie Forster: Outside our bubble

Marketing our industry needs to reach outside the usual audience.
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Natalie Forster
November 10, 2021

As I’ve been back out attending in person events this Fall, I’ve noticed the conversation surrounding what we’re doing as an industry to bridge the labor gap and recruit more talent has a common theme.


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Blueprint

Natalie Forster: Impatient homeowners

As lead times increase, focus on offering alternate solutions for customers.
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Natalie Forster
October 8, 2021

Over the past 18 months, I have been in the unique position to hear first-hand how the booming remodel market, supply chain disruptions and material costs are affecting plumbing distributors and showrooms while simultaneously being the end-user customer who’s remodeling her kitchen.


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Work from home

Natalie Forster: Work from home culture

Culture remains important to your next gen pool of recruits.
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Natalie Forster
August 30, 2021
We’ve all discussed work from home in terms of productivity, and how some employees want to stay working at home, others are itching to get back into the office, and many companies have adopted a hybrid approach. But I hadn’t thought too much about how company culture can be affected in this new work from home world.
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We supply america RV

Natalie Forster: A noble calling

We Supply America tour works to tell the true story of independent distribution.
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Natalie Forster
July 28, 2021
Since Memorial Day this year, Dirk Beveridge, distribution expert and founder of UnleashWD — a design, innovation and strategy firm that helps distributors become market leaders — has been touring the U.S. in his 38-foot RV visiting independent distributors across various industries.
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Natalie Forster

Natalie Forster: A busy contractor

Lumber price and real estate availability challenges drive construction industry focus to remodels.
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Natalie Forster
July 9, 2021

If you’ve talked to a contractor recently, chances are they told you how busy they are.


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Hire Veterans

Natalie Forster: Armed forces members bring unique skills to supply chain

Veteran population one to consider when searching to fill logistic roles.
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Natalie Forster
May 27, 2021
According to the Department of Labor (DOL), the veteran unemployment rate as of November 2020 stood at 5.9% — a significant increase from the 2019 rate of 3.1%.
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