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Home » Topics » Columnists » Natalie Forster: From the Editor

Natalie Forster: From the Editor
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Natalie Forster

Natalie Forster: A balancing act

Showrooms must prove value in both e-commerce platforms and in-person customer experience.
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Natalie Forster
June 29, 2020

Since this issue includes bath and kitchen trends, Showroom of the Year and distribution software technology, I spent quite a bit of time talking to showroom operations managers and owners.


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Natalie Forster

Natalie Forster: Mid-year review

Give yourself and your company a mid-year assessment, make goals for the future.
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Natalie Forster
June 3, 2020

There isn’t much we can control, but we can always control our actions and ability to adapt.


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Natalie Forster

Natalie Forster: Your marketing message

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Natalie Forster
May 11, 2020

Although we are all aware of the severity of the situation, I know many of us are tired of our daily lives being consumed by COVID-19. Anyone else haunted by the image of that fuzzy little cell?


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Natalie Forster

Natalie Forster: Fixing problems that can't be fixed

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Natalie Forster
April 6, 2020

My family loves to tell one particular story about my childhood — the day I faced the devastating truth that my dad couldn’t fix anything. 


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