Supply House Times logo Supply House Times
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Supply House Times logo Supply House Times
  • NEWS
    • ASA NEWS
    • Company News
  • PRODUCTS
    • Interactive Spotlights
  • COLUMNS
    • Natalie Forster: From the Editor
    • Alicia Branham: Marketing Matters
    • Brad Williams: Succession Planning
    • Melissa Rasico: Luxury Plumbing Lounge
    • Letter from ASA President
    • Guest Columnists
    • Safety Columnists
  • MARKETS
    • Codes & Legislation
    • Heating & Cooling
    • Industrial PVF
    • Plumbing
    • Radiant & Hydronics
    • Solar Thermal | Geothermal
    • Technology
    • Women in Industry
  • BATH & KITCHEN PRO
    • Bath & Kitchen News
    • Bath & Kitchen Products
  • SPECIAL EDITIONS
    • B.I.G. Book Directory
    • Premier 150
    • Rep Locator Directory
  • MEDIA
    • Podcasts
    • Videos
    • eBooks
    • Webinars
  • RESOURCES
    • Radiant Comfort Report
    • Industry Calendar
    • Industry Links
    • Custom Content & Marketing Services
    • Market Research
    • Supply House Times Store
  • EMAG
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
  • SIGN UP!
Home » Topics » Columnists » Natalie Forster: From the Editor

Natalie Forster: From the Editor
Natalie Forster: From the Editor RSS Feed RSS

Horizontal comic speech bubble with megaphone on a vibrant pop art background flat design.
From the Editor | Natalie Forster

If you don’t tell your story, someone else will

Digital presence and branding affect marketplace perception, contractor loyalty and next-gen attraction.
Natalie Forster headshot 2025 200x200px
Natalie Forster
August 1, 2025

Today’s marketplace is flooded with content. Traditional marketing of product and price isn’t enough—supply houses must craft narratives to stand out and be memorable. You do more than stock and sell products, and it’s time to share that with the world.


Read More
Strait of Hormuz

Potential impacts of Iran retaliation on U.S. supply chains

Natalie Forster headshot 2025 200x200px
Natalie Forster
June 30, 2025

While no one is sure yet how Iran will respond, concerns are rising that will directly impact the PHCP-PVF supply chain, specifically markets related to oil and gas. Retaliation could target U.S. forces or allies in the Middle East, especially near the Strait of Hormuz, which would threaten global oil flow. 


Read More
A woman contemplates rising to the next level of large stone steps - a ladder on each level - as she looks up at a man holding a target and looking down at her.
From the Editor | Natalie Forster

Elevating employees to grow within your business

Employees need to be granted trust and freedom in order to grow.
Natalie Forster headshot 2025 200x200px
Natalie Forster
June 9, 2025

If everyone sticks to the confines of their role, it limits creativity and denies organizations the benefit of our innate desire as humans to solve problems.


Read More
From left: Kelsey Richter, Katie Poehling Seymour, Rebecca Falish, Robyn Brookhart, and Suzanne Chreene.
From the Editor | Natalie Forster

ASA Women in Industry Division wraps 11th annual conference with over 180 first-time attendees

Women gather for powerful panel discussions and memorable keynotes.
Natalie Forster headshot 2025 200x200px
Natalie Forster
May 5, 2025

My first ASA ELEVATE was in 2019 in San Diego. I had just joined the industry in mid-2017 and had only been to a handful of events. I’ll never forget the welcoming environment that surrounded me and the relationships I was able to begin at that very first event.


Read More
Lock icon and internet network security technology bubble floating above the hand of person using a laptop.
From the Editor | Natalie Forster

Why small-to-mid-sized distributors are at higher risk for cyber attacks

Balance new technology adoption with increased cybersecurity protection.
Natalie Forster headshot 2025 200x200px
Natalie Forster
April 16, 2025

Cyber criminals often target distributors because they manage large B2B transactions, house valuable financial information, and sometimes use ERPs that are not up to date with modern security protection. Additionally, as infuriating as this is – cyber criminals know that distributors are essential to the supply chain, and are more likely to pay ransom in order to resume business operations quickly.


Read More
Cargo containers marked with US and Chinese flags, a cloudy gray sky in the background.
From the Editor | Natalie Forster

How will the Trump Administration affect the global supply chain?

Tariff retaliation
Natalie Forster headshot 2025 200x200px
Natalie Forster
March 13, 2025

President Trump’s new 25% tariffs on imports from Canada and Mexico may raise prices on plumbing supplies. Stay alert for potential cost increases as trade practices shift.


Read More
Two groups of wooden figures stand on opposite sides of a puzzle piece bridge.
From the Editor | Natalie Forster

Bridging the gap between wholesalers and contractors

Supply House Times Chief Editor takes on Plumbing & Mechanical; aims to share information between two audiences.
Natalie Forster headshot 2025 200x200px
Natalie Forster
February 13, 2025

In the past five years with Supply House Times, I've gained insights into the supply chain and the challenges faced by PHCP-PVF wholesalers and contractors. Following Nicole Krawcke’s departure from Plumbing & Mechanical, I am now the Editorial Director for both publications, which allows me to connect with everyone in the supply chain to enhance our collaboration.


Read More
01-TopTen-Background-layered-3000.jpg

Top articles of 2024

Looking back at the most-read articles; celebrating next-gen, women in industry and M&A trends top this year’s list.
December 27, 2024

The following list incudes the top 10 most-read articles from 2024 based on website traffic at Supplyht.com. If you missed any of these throughout the year, take a few minutes to read what all of the bustle was about.


Read More
Two men, one in a safety vest and had and another in a business suit, shake hands in agreement while standing on the second level of a shipping warehouse.
From the Editor | Natalie Forster

Distributors are doing more than ever to build loyal contractor relationships

Value add services are non-negotiable.
Natalie Forster headshot 2025 200x200px
Natalie Forster
December 11, 2024

Distributors are enhancing services to meet contractor needs, with innovations like text ordering, quick deliveries, and specialized training, fostering strong relationships and driving mutual success in a competitive market.


Read More
01-MarqueeBackground-1170.jpg

Handling political climates in the workplace

As the election year wraps up, refocus employees to remember shared company goal.
Natalie Forster headshot 2025 200x200px
Natalie Forster
November 6, 2024

As an employer, it is first important that you understand your own and your employees' rights when it comes to Freedom of Speech in the workplace. 


Read More
Previous 1 2 3 4 5 6 7 8 Next
Manage My Account
  • eMagazine
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Rob Micklus, Chris DellaSala, John McKeown and Bob DellaSala

2026 Manufacturers Rep of the Year: Keystone Sales & Associates

Price Increase Image

PHCP-PVF Price Increases: June 2026

Commercial outlook tech looking at pipes

Commercial Market Outlook: Retrofit Projects Lead the Way

2026 Premier Rankings

Events

December 30, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Identifying Daily Time Loss Areas for Your Team

Where does your team lose the most time each day?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE 2025 Water Conservation, Quality & Safety eBook

Download the Fifth annual Bath & Kitchen Pro eBook

Stay in the know on the latest PHCP-PVF industry trends.

Get tailored content delivered your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Plumbing & Mechanical
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing