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Home » Topics » Columnists » Natalie Forster: From the Editor

Natalie Forster: From the Editor
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Supply Chain Diagram
From the Editor | Natalie Forster

From Reporting to Serving

A new role means new opportunities to serve PHCH-PVF distributors.
Natalie Forster headshot 2025 200x200px
Natalie Forster
April 10, 2026
By the time you’re reading this, I’ll be on my way to ASA’s headquarters to hit the ground running on this new journey. I could not be more excited for the opportunity to work for the association I have been fortunate to partner with and admire throughout my time at BNP Media. I truly believe that ASA helps distributors do their jobs better, and I am thrilled to be joining that mission.
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US Capitol
From the Editor | Natalie Forster

Advocacy as a business strategy

Court cases, energy standards and state regulations are increasingly influencing what distributors can stock, sell and support.
Natalie Forster headshot 2025 200x200px
Natalie Forster
March 10, 2026
Between tariff rulings, state product bans, federal efficiency standards and mounting workforce challenges, the PHCP-PVF channel is operating in an environment where regulatory shifts can alter inventory planning, product availability and pricing strategy almost overnight.
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Ice storm Northern Michigan April 2025

Built for disruption: Extreme weather, volatile energy markets and uneven construction demand

Natalie Forster headshot 2025 200x200px
Natalie Forster
February 13, 2026

Extreme weather is now colliding with already-tight freight capacity, volatile energy markets and a construction economy that increasingly demands speed, certainty and risk sharing. During the recent cold snap, Financial Times and Reuters reported U.S. natural gas prices surged to their highest levels in more than three years, driven by freeze-offs that curtailed production just as heating demand spiked. 


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High angle view of two workers shaking hands while working with their colleague in distribution warehouse.
From the Editor | Natalie Forster

The most meaningful progress rarely makes noise

2025 showed that being human — not flashy — is what customers value most.
Natalie Forster headshot 2025 200x200px
Natalie Forster
January 2, 2026

In wholesale distribution, progress in 2025 rarely came from one sweeping change. It came from smarter forecasting and more accurate data analysis. From incremental improvements in product data that made online searches less frustrating to onboarding processes that got new hires productive faster than before. None of it flashy, but all of it impactful.


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New Year concept wooden blocks with 'GOAL', 'PLAN', 'ACTION', AND '2026' text, checkmarks, and a bullseye icon. The blocks are stacked on top of coins, which are stacked on top of paper cash.
From the Editor | Natalie Forster

Measuring what matters at year-end

Retention starts with asking the right questions.
Natalie Forster headshot 2025 200x200px
Natalie Forster
December 23, 2025

The year-end is a time for reflection, and planning for 2026 is already starting. The Gallup Q12 engagement survey measures employees' connection to their workplace through 12 key statements. It highlights aspects such as expectations, tools, valued opinions, and growth opportunities, making it especially valuable in industries where retention depends on clarity, trust, and recognition beyond compensation. The Q12 helps quantify these drivers for better management, which is crucial at year-end.


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Two warehouse workers are moving boxes in a large distribution center.
From the Editor | Natalie Forster

Beyond the buzzwords: What your shelves reveal about 2025’s product trends

Natalie Forster headshot 2025 200x200px
Natalie Forster
November 12, 2025

According to the American Supply Association’s most recent sales report, industrywide wholesale trade in mid-2025 was up just over six percent year-over-year, while inventories climbed a modest 1.3%. That balance suggests something healthy — not overheated, but steady growth with wholesalers staying disciplined on stock levels. In other words, people are buying smart.


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Illustration of a merger: Groups of healthcare professionals stand on two converging arrows, illustrating the concept of a merger or unification. Translucent teal and turquoise arrows appear on an ultra-dark background.
From the Editor | Natalie Forster

The Commonwealth Group members meet one last time before officially merging with AD

The right move forward
Natalie Forster headshot 2025 200x200px
Natalie Forster
October 6, 2025

Throughout the 1970s-1980s there were four main industry buying groups - AD, Embassy, Omni and WIT & Co. Often referred to as “legacy buying groups,” these groups existed and operated for decades before consolidation began. Here's a quick history lesson on buying group mergers in the sector.


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Copper Pipe

New tariffs on copper: What this means for distribution margins

A new 50% tariff on copper products is reshaping supply costs, shrinking distributor margins, and forcing tough pricing decisions.
Natalie Forster headshot 2025 200x200px
Natalie Forster
September 16, 2025

In plumbing, wholesalers are reporting price hikes of 15–35% across copper, steel, and PVC since the tariff chatter began. Distributors caught between rising supplier invoices and contractors reluctant to absorb increases face an unenviable choice: raise prices and risk losing volume, or protect customer relationships and watch margins evaporate.


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NIBCO SDV Plant

A celebration of American manufacturing: Inside NIBCO's Stuarts Draft foundry

From WROT copper to over 3,000 SKUs.
Natalie Forster headshot 2025 200x200px
Natalie Forster
September 15, 2025

The Stuarts Draft plant is capable of producing 3,085 different SKUs and has a 40-million-pound capacity when fully staffed.


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Pipes in boiler room

What PHCP wholesalers need to know about 2025 DOE standards

The DOE’s 2025 efficiency standards bring new rules for water heaters, boilers, and plumbing fixtures—impacting PHCP wholesalers’ inventory, pricing strategies, and contractor relationships.
Natalie Forster headshot 2025 200x200px
Natalie Forster
September 8, 2025

The 2025 standards are a reminder that regulation is never static. But wholesalers who position themselves as both compliance experts and trusted advisors can turn these challenges into an opportunity to strengthen contractor relationships—and protect their margins in the process.


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