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Home » PHCP-PVF

Articles Tagged with ''PHCP-PVF''

AI with a digital brain in a lightbulb with human icons in wooden blocks for AI vs human competition.
Marketing Matters | Alicia Branham

Why early AI adoption will define the next generation of PHCP/PVF business leaders

The industry is changing – are you? Three industry scenarios to apply AI today.
Alicia Branham.png
Alicia Branham
August 4, 2025

The new generation of contractors, engineers, estimators, and procurement officers is digital natives. They expect information to be available, clear, and accessible online—not buried in a PDF. With AI, you can produce content that speaks to this new buyer: FAQs, how-to articles, responsive website content, comparison charts, and more.


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Horizontal comic speech bubble with megaphone on a vibrant pop art background flat design.
From the Editor | Natalie Forster

If you don’t tell your story, someone else will

Digital presence and branding affect marketplace perception, contractor loyalty and next-gen attraction.
Natalie Forster headshot 2025 200x200px
Natalie Forster
August 1, 2025

Today’s marketplace is flooded with content. Traditional marketing of product and price isn’t enough—supply houses must craft narratives to stand out and be memorable. You do more than stock and sell products, and it’s time to share that with the world.


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Toy rocket flying through a business bar chart. Illustration of the concept of profitable sale and increasing revenue.
ASA News

ASA distributors report solid growth mixed with cautious optimism

July 23, 2025

All respondents overall reported a median May sales increase of 4.5% y/y and -3.7% vs. April 2025. Calendar-year YTD sales were up 5%, while trailing 12-month sales were up 2.4%. Inventoryies rose 6% vs. May 2024. The median three-month average days sales outstanding (DSO) dropped to 40 days.


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Attendees listen to speaker, Amanda Gore, at the 2025 ASA Northeast Summit.
ASA News

Impactful education sessions highlight largest ASA Northeast Summit ever

July 21, 2025

Attendees heard from retired Naval Commander Dr. Mary Kelly (leading when things get challenging), Jones Loflin (time management) and Amanda Gore (the importance of joy), as well as ASA Chief Economist Dr. Chris Kuehl, who provided a mid-year economic update for attendees.


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Winsupply Marble Falls, TX

Winsupply opens new Marble Falls, Texas location

July 21, 2025

Winsupply during calendar year 2025 (FY2026) has the goal to open 20 new Local Companies across its U.S. footprint. Winsupply Local Companies are expected to achieve nearly $8.3 billion in annual sales for 2


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ID 150 Booth Logo

150 Years of I.D. Booth, Inc.: A legacy forged in iron, service, and community

Family-owned Elmira NY business marks 150 years supporting Upstate New York’s trades and communities.
July 16, 2025

While over 90% of U.S. businesses are family-owned, only about 3% survive to the fourth generation. I.D. Booth is now in its sixth. From a Railroad Avenue storefront to a regional powerhouse, its success lies in service, family-driven perseverance, and enduring community ties.


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MADE IN USA text sign on rusty worn manufacturing metal

Bring it back home: Onshoring and reshoring on the rise throughout plumbing supply chain

Plumbing professionals in every part of the industry are rethinking and reimagining production to bring it closer to home.
Kristen Bayles 200x200 headshot
Kristen R Bayles
July 10, 2025

The resurgence of onshoring and reshoring in the U.S. plumbing and mechanical industry stems from economic, geopolitical, regulatory, and environmental pressures that prompt manufacturers and distributors to reconsider global sourcing. Four key dynamics drive this shift.


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A woman and a man looking a computer screen with graphs, trading and charts.
ASA President's Letter

ASA’s business intelligence tools help drive your company’s decision-making

Benchmarking to success
Dave Poteete
Dave Poteete
July 7, 2025

Industry Insights Senior Vice President Greg Manns notes data from the 2025 report shows 2024 was a challenging year compared to a few recent ones. However, Manns cautions that he is not painting a picture of gloom and doom because ASA wholesaler respondents still reported a fairly solid year when looking from a historical perspective over the last 5-10 years.


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Person on a laptop with virtual graphs and charts floating above the keyboard.
Guest Editorial | Brian Gardner

Why a phased approach delivers better CRM outcomes

How to prioritize phases based on CRM audit.
Brian Gardner author profile 200x200
Brian Gardner
July 3, 2025

Without a dedicated point person—the CEO for CRM—guiding the project from planning to post-launch, it can quickly go off track. Additionally, following a clear roadmap that breaks goals into manageable segments is essential.


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Retail warehouse worker in a safety vest and hard hat, scans inventory using a barcode scanner. A virtual infographics is displayed on the boxes.

ASA launches industry-wide Product Data Standard to advance digital transformation

July 1, 2025

With growing digital demands and operational complexity, ASA is taking a bold step to establish an industry-backed, collaborative standard that will enhance accuracy, efficiency, and innovation for all stakeholders — from manufacturers and distributors to reps.


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