The new generation of contractors, engineers, estimators, and procurement officers is digital natives. They expect information to be available, clear, and accessible online—not buried in a PDF. With AI, you can produce content that speaks to this new buyer: FAQs, how-to articles, responsive website content, comparison charts, and more.
Today’s marketplace is flooded with content. Traditional marketing of product and price isn’t enough—supply houses must craft narratives to stand out and be memorable. You do more than stock and sell products, and it’s time to share that with the world.
All respondents overall reported a median May sales increase of 4.5% y/y and -3.7% vs. April 2025. Calendar-year YTD sales were up 5%, while trailing 12-month sales were up 2.4%. Inventoryies rose 6% vs. May 2024. The median three-month average days sales outstanding (DSO) dropped to 40 days.
Attendees heard from retired Naval Commander Dr. Mary Kelly (leading when things get challenging), Jones Loflin (time management) and Amanda Gore (the importance of joy), as well as ASA Chief Economist Dr. Chris Kuehl, who provided a mid-year economic update for attendees.
Winsupply during calendar year 2025 (FY2026) has the goal to open 20 new Local Companies across its U.S. footprint. Winsupply Local Companies are expected to achieve nearly $8.3 billion in annual sales for 2
Family-owned Elmira NY business marks 150 years supporting Upstate New York’s trades and communities.
July 16, 2025
While over 90% of U.S. businesses are family-owned, only about 3% survive to the fourth generation. I.D. Booth is now in its sixth. From a Railroad Avenue storefront to a regional powerhouse, its success lies in service, family-driven perseverance, and enduring community ties.
The resurgence of onshoring and reshoring in the U.S. plumbing and mechanical industry stems from economic, geopolitical, regulatory, and environmental pressures that prompt manufacturers and distributors to reconsider global sourcing. Four key dynamics drive this shift.
Industry Insights Senior Vice President Greg Manns notes data from the 2025 report shows 2024 was a challenging year compared to a few recent ones. However, Manns cautions that he is not painting a picture of gloom and doom because ASA wholesaler respondents still reported a fairly solid year when looking from a historical perspective over the last 5-10 years.
Without a dedicated point person—the CEO for CRM—guiding the project from planning to post-launch, it can quickly go off track. Additionally, following a clear roadmap that breaks goals into manageable segments is essential.
With growing digital demands and operational complexity, ASA is taking a bold step to establish an industry-backed, collaborative standard that will enhance accuracy, efficiency, and innovation for all stakeholders — from manufacturers and distributors to reps.