Southern Wholesalers Association’s Profit Enhancement Institute: Tools & Techniques for High Performance Management takes place March 25-26 at the Atlanta Marriott Century Center/Emory Area.

The two-day seminar is designed for owners, principals, branch managers, and mid- and upper-level managers in the wholesale/distribution industry.

Some of the topics to be covered include: team-building techniques for the total sales force; performance measurement and compensation systems; profit-based planning; and cash-flow planning. Keynote speakers include global distribution consultant Dr. Michael Workman and Dr. Albert Bates of corporate financial planner Profit Planning Group.

The registration deadline is March 3. For more information, visit