Dear Industry Colleagues,
By the time you read this letter, ASA’s Annual Convention,NetworkASA 2012, will be taking
place in Orlando and plans will already be in the works for next year’s event,
to be held Oct. 2-5, 2013 at the Renaissance Washington D.C. Downtown. For
those who were able to attend NetworkASA 2012, I’d like to begin this month’s
letter by personally thanking each of you for your participation. I trust you
will come away from the event with an abundance of resources, a refreshed
industry outlook and hopefully many opportunities to visit with old and new
As I have mentioned throughout the course of this year in my Letters From ASA
President, our fine association has re-emerged as one of relevance and growth.
We have, in turn, been able to provide our members with many opportunities to
grow as well. We all know that this growth is not possible without participation.
This encompasses all of the
Benchmarking, Advocacy, Educationand nowForecastingopportunities ASA has to offer.
One of ASA’s most valuable member benefits, as a matter of fact, depends
heavily on participation. That benefit is ASA’s
Monthly Pulse Report. ASA
has produced this monthly report documenting trends in sales, inventory and
employment in the PHCP and PVF industry on a national level since January 2009.
It is the only report of its kind in existence. By sharing company data, and in
turn using the information that is provided as a result, members are better
equipped to make both short- and long-term business decisions. If you do not
participate, you are most certainly missing out. Simply stated, the best
benchmark currently available to the ASA membership is theMonthly Pulse Report.
Each month, ASA invites all its member wholesaler-distributors to participate
in the report by completing a confidential survey on sales, inventory levels,
three months average DSOs and year-to-date profit before taxes. Typically, the
participation deadline is the eighth business day of the month, and the
resulting report is usually available within four business days. Specifically,
the report provides a breakdown of the data across different sales volumes,
industry segments, regions and specific state and metropolitan market
As ASA President, I’d like to encourage your involvement by requesting that any
company that is currently not submitting its data for theMonthly Pulse Reportconsider doing so for the rest of 2012 and into 2013. As a benefit provided to
ASA through membership dues, it costs absolutely nothing. The resulting report
is availableFREEto all ASA members who submit
their data. With a 15-minute investment each month, you can compare your company
to others based on key items such as sales, gross margin, inventory and head
Bottom line: The quality of this already great member benefit could become even
better with moreparticipation. You will be contributing to the
strength of your business as well as that of the entire industry. For questions
on theMonthly Pulse Reportor any of ASA’s benchmarking reports, please feel free to contactChris Murinat ASA at 630/ 467-0000, ext.
204 or firstname.lastname@example.org
APR Supply Co.
Letter From The ASA President - Participation Matters
October 1, 2012