ASA is on pace to surpass a variety of yearly goals.
Serving as ASA president throughout the course of the past several months
has been quite a learning experience. In addition to having the unique
opportunity of working closely with association leadership and staff, I have
also enjoyed the privilege of representing ASA at various industry events
during this time. As a result, I have been able to visit with many of you who
tirelessly contribute your time and hard work to the PHCP and PVF industry. In
addition, during my travels I have been able to report on the recent successes
and growth that ASA has experienced, as well as share how member benefits have
expanded as that growth continues.
As an association, we have a very well-defined set of values that we deliver to
our members. As we continue to drive home in our value proposition, the focus
of ASA’s key member benefits is in four target areas: Benchmarking, Networking,
Advocacy and Education. During industry events throughout 2012, not only have I
been able to provide growth highlights from each of these specific areas, I
have incorporated video testimonial highlights directly from ASA members. What
better way to learn about the highlights of membership than from the members
How are we measuring progress? Over the last two years, we have enjoyed
membership growth at a near-record rate. Participation in our benchmarking
reports - such as our popular Operating Performance Report - is up significantly.
Our benchmarking activities have recently expanded to include the successful
launch of a forecasting program this year, which I am very proud to report is
quickly picking up traction. Our supplier partnership program is thriving. Our
educational programs are on target to exceed 2012 goals in the following areas:
new companies ordering products, new online ASA University students and, as I
touched upon in my June letter, the continued rollout of ASA University’s five
In the area of networking, ASA offers a series of opportunities that are second
to none. At the top of that list is our annual convention,NetworkASA
2012, to be
held October 17-20 at the Hilton Orlando Bonnet Creek. To learn more, don’t
miss the Forbes, Foreman and Forecasting article in this issue’sASA
Newssection. Our strong Advocacy program was highlighted in my May letter, and our
man in Washington,Dan Hilton, continues to keep us engaged in daily activities
on Capitol Hill.
To ensure our future success, we need to continue to develop our programs,
recruit active member volunteers and help ASA remain member-focused. If your
company is not currently a member of ASA, you are most certainly missing out.
What better time to become a member than during a time of strong growth?
Non-members are encouraged to contact ASA today at 630/467-0000 for more
details. You may also visit our website atwww.asa.net, which contains up-to-date
industry information, a detailed
industry events calendar and much more. Stay tuned for more
APR Supply Co.