The ASA Education Foundation announced a new online site to help members understand product and their applications. The first module in “Fast Track” will include an online resource featuring a brand-new, 3-dimensional model of a modern home.
primary target for this instructional tool is the wholesale distributor
employees, who supply these products to their contractor customers,”Inge
Calderon, the Foundation’s executive director told us. “We want
to teach them how these products are used in their final application, in order
to help them understand more about their functionality and placement, and
obviously to help them in their sales efforts.”
module is expected to debut in January, 2009. Additional modules in “
Fast Track” will incorporate
commercial and industrial applications.
“Ultimately, our plan is to also
create similar 3-D models of some commercial applications, such as a
multi-story office building or school, and possibly also some industrial
systems for that segment of our membership serving those customer groups,”
In other news,
the Foundation also announced that ASA members will have access to a free
online “Essentials Sampler”
course. The “Sampler” is a 15-minute course about the vital
role that wholesale distributors play in our marketplace, how they make money
and how pricing decisions affect the bottom line.
The “Sampler” will have a variety
of uses: Incorporate it into a “lunch-and-learn” session to stimulate
discussion among your sales team or make it a part of new employee
orientations. Manufacturers might also find it a benefit to their new CSRs who
serve the wholesale channel. The “Sampler”
gives members a preview into the kinds of valuable lessons that are included in
the Foundation’s “Essentials of
Profitable Wholesale Distribution.”
mini-courses like these are being planned.
Meanwhile, check out the new “Essentials Sampler” atwww.asa.net.
ASA Education Foundation Announces New Digital Courses
October 2, 2008