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News

Delco Sales launches new brand identity and website

This launch aims to support the brand's growth and innovation.

The Delco logo.

Image courtesy of Delco Sales. 

July 14, 2025

Delco Sales announces the launch of its refreshed brand and new website, marking a step forward in the company’s continued growth and commitment to innovation.

The updated brand reflects Delco Sales’ legacy while embracing the future. With a modernized logo, refined messaging and a cohesive visual presence, the rebrand underscores Delco’s dedication to representing industry manufacturers and supporting customers at every stage of the project lifecycle.

“Built on a foundation of integrity, innovation, and hard-earned experience, our journey has been one of growth and tenacity,“ said Larry Burchill, principal and COO of Delco. “As we step into this new chapter with a refreshed identity, our commitment to excellence remains the same, only now, with a sharper edge and a bolder vision."

Delco’s new website, www.delcosales.com, showcases the company’s expanded reach, manufacturer partnerships and team. It features:

  • Organized manufacturer and product listings
  •  Real-time updates on product releases
  •  A closer look at Delco’s leadership, team and 60+ year history

The brand and website launch follow Delco’s recent expansion into Northern California and the opening of a new office and warehouse in Hayward.

KEYWORDS: manufacturers representative marketing website

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