Morsco, parent company of Fort Worth, Texas-based Morrison Supply Co., Farnsworth Wholesale (Ariz.), Wholesale Specialties (Colo.) and Express Pipe & Supply (Calif.), has launched a new premier showroom brand, Expressions Home Gallery, to serve the showroom segment of the business.
According to the company, Expressions Home Gallery is a go-to destination for builders, homeowners, remodelers, contractors and interior decorators. Prior to the introduction of Expressions Home Gallery, each showroom operated under the local brand in their respective markets.
|Expressions Home Gallery is a go-to destination for builders, homeowners, remodelers, contractors and interior decorators.|
The new showroom in Dallas’ premier Design District is what brought about the new brand, look and customer experience, Morsco noted. The Dallas showroom will offer kitchen and bath products, lighting fixtures, hardware and appliances from the industry’s most reputable brands, and is located at 1500 Dragon St., Suite B, Dallas, TX 75207. Morrison Supply’s current location at 5001 Bryant Irvin Road North also will be rebranded as Expressions Home Gallery.
“We are thrilled to launch the Expressions Home Gallery brand. We are excited about providing our customers with the unique showroom experience while providing exceptional customer service,” Morrison Supply President Stan Allen said. “We strive to be the premier showroom for homebuilders and homeowners in all our markets. The launching of an independent brand, Expressions Home Gallery, and the opening of our new location in Dallas fits perfectly with our mission.”
With the opening of the showroom in Dallas and the acquisition of Kiva Kitchen & Bath on Jan. 2, the new brand will feature 12 independent locations:
Texas: Dallas, Fort Worth, Houston, San Antonio, Austin, Conroe
California: Irvine, San Diego, Costa Mesa, Chatsworth, Colton