APR Supply Co., a family-owned wholesale distributor of HVAC, plumbing, PVF, irrigation, hydronics, and refrigeration products, launched a refreshed brand identity, including an updated logo and a new tagline: In Your Corner. Always. 

Founded in 1922, APR has spent more than a century building its reputation as a partner contractors can count on. The refresh marks a new chapter for the company while reinforcing the values it was built on. 

The new look has already begun appearing on trucks, branch signage, and company gear over the past several months, and will continue rolling out across APR’s 40 plus branches, 11 showrooms, and 66-truck fleet serving Pennsylvania, Maryland, New Jersey, and Delaware in the months ahead. 

“APR has always been about taking care of our customers and our people, and that hasn’t changed,” said Scott Weaver, CEO of APR Supply Co. “What has changed is how much we’ve grown and what we’re capable of. This refresh is our way of making sure the brand reflects the company we are today.” 

The tagline, In Your Corner. Always., was developed to capture how APR already operates in the field. It reflects what contractors have come to expect from APR over the years: a distributor that knows them by name, solves problems quickly, and finds a way when the job is on the line. 

“This isn’t a new direction. It’s a clearer way of saying what we’ve always been about,” said Tom Santer, Chief Revenue Officer at APR Supply Co. “Every day, across every role, our people show up for customers, solve problems, move fast, and find a way where it matters most for our contractors. That’s what In Your Corner. Always. means.”

APR’s product offering, leadership, and the 475 plus employees serving customers across the four-state footprint remain unchanged. To see the new brand in action, visit APR's website.