The COVID-19 pandemic drove many changes in the way businesses operate. In addition to government lockdowns and restrictions on physical interaction, these changes were also driven by consumer expectations. When lockdowns forced everyone home, many businesses digitized their processes, making five years’ worth of changes in merely six months.
Although physical distancing is no longer necessary, consumers have gotten a taste of what a well-executed digital experience feels like, and they are not going to relinquish those benefits. In order to address these newly solidified needs, contractors began adopting digital tools to provide the functionality end consumers demanded — and found advantages for themselves as well.