Interested in a conversation or learning more? Please reach out to the D.Next Innovation lab’s Beth Ladd, ASA Vice President of Innovation at: bladd@asa.net
The trading of goods and services by the internet is not a new concept. New compared to the PHCP-PVF distribution industry, sure, but “e-commerce” has been growing and maturing for more than 25 years.
As B2B offerings become increasingly commoditized, it has become more important than in any previous time in history to have a clear picture of the value proposition of your distributorship. The last 20 years - and in particular, the last two - have seen the slow but steady growth of industry behemoths that are driving commoditization of the PHCP industry.