Supply House Times logo Supply House Times
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Supply House Times logo Supply House Times
  • NEWS
    • ASA NEWS
    • Company News
  • PRODUCTS
    • Interactive Spotlights
  • COLUMNS
    • Natalie Forster: From the Editor
    • Alicia Branham: Marketing Matters
    • Brad Williams: Succession Planning
    • Melissa Rasico: Luxury Plumbing Lounge
    • Letter from ASA President
    • Guest Columnists
    • Safety Columnists
  • MARKETS
    • Codes & Legislation
    • Heating & Cooling
    • Industrial PVF
    • Plumbing
    • Radiant & Hydronics
    • Solar Thermal | Geothermal
    • Technology
    • Women in Industry
  • BATH & KITCHEN PRO
    • Bath & Kitchen News
    • Bath & Kitchen Products
  • SPECIAL EDITIONS
    • B.I.G. Book Directory
    • Premier 150
    • Rep Locator Directory
  • MEDIA
    • Podcasts
    • Videos
    • eBooks
    • Webinars
  • RESOURCES
    • Radiant Comfort Report
    • Industry Calendar
    • Industry Links
    • Custom Content & Marketing Services
    • Market Research
    • Supply House Times Store
  • EMAG
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
  • SIGN UP!
Market SectorsPlumbingPHCP and PVF Technology & Operations

Unveiling wholesalers' performance from a contractor's perspective

Critiques of wholesaler-distributors straight from the contractor customer.

By Dave Yates
Two hikers in shadow climbing a mountain with the sun behind them.

Image Source: Viacheslav Peretiatko / Creatas Video+ / Getty Images Plus via Getty Images

April 8, 2024

Whenever we took our Scouts on a High Adventure Trip, we would get together to discuss the day’s adventure and apply roses or thorns (pain points) to comments regarding what each of us felt were good or bad moments. Thorns were scarce. I thought it might be useful to seek out several mechanical contractors and ask for their critique of wholesalers as well as a look back over the pandemic challenges they dealt with.

Ryan Barnett, owner/estimator/manager, F. W. Behler, York, PA.

Full disclosure, I am the former owner and sold the business to Ryan and his family in 2019.

Ryan Barnett: Like everybody, during Covid, we were having issues regarding the availability of products. One of the challenges was ensuring everything needed for a job was in stock, or tagged and held before we could start each installation. Repair parts were hard to come by too. We had to search high and low and become resourceful where obtaining things that were always available from multiple wholesalers. Wholesalers would tell us the part or equipment is due here tomorrow and then tomorrow never came. Salesmen and inside sales people at our wholesalers did their best, but they too were at the mercy of supply chain issues. For the most part, they kept us informed with whatever information they were being given. Sometimes, they would be allocated just ten of an item and you might be fourteenth on the list, so none for you that day. Personal visits by salesmen were suspended during Covid. Today, things are pretty close to being normal.

Ben Barnett, front office and scheduler, Behler, Grand Rapids, Michigan, is a great asset because he worked for a local wholesaler for many years. He is an ace where sourcing materials is concerned and knows his way around that wholesaler’s online catalog.

Ben Barnett: Pricing has been all over the map, so I am constantly checking material costs on a daily basis.

Ryan Barnett: Most of our wholesalers have online catalogs with pricing and availability, which we use constantly. During Covid, pricing quoted was good for that day only. Today, most wholesalers still limit holding quotes to just fifteen days. Copper and PVC quotes are generally good for that day only, but PVC has come down considerably.

One of the problems we face almost every day, are customers going online after the job has been completed to complain about the cost they were charged and it’s not unusual for them to have sourced the price online. One wholesaler that sells direct to the public charges just 3% above our cost, which leaves contractors no ability to mark up our materials when a wholesaler is willing to charge low margins to the public. One thing we had to do was purchase from online sources because no local wholesalers had the item(s) in stock with weeks out for delivery but the online supplier delivered to our door the next day, and for less money.

Hiring new employees is a challenge, but we did hire one guy from a trade school who is doing very well, but you have to be very competitive today to attract anyone. We primarily do repair and remodeling work, which requires a higher degree of experience than does new construction. Customers today opt for repairs rather than replacement. One recent service call was on a twinned gas power vent water heaters near your home that are eight years old. (I remembered installing those two water heaters!) One of the combustion blowers had failed and the owners decided to have it repaired instead of installing a new water heater

I’d say the worst problems we have with local wholesalers are warranty claims. Anything dealing with warranty is a pain point. We’re still waiting for material credits on a number of items, zone dampers, circulators, heat exchangers, etc., all less than a year old and, in more than a few cases, less than a month old! With the furnace heat exchanger, the hole created a carbon monoxide incident. The wholesaler no longer handles that brand, so they, at first, told us they would not provide a warranty credit. After working up the chain of managers, they said they will issue us credit, but we’re still waiting. Of course, there is never a labor credit.

Chuck Appleby, Appleby Plumbing Co., located in Old Lyme and Old Saybrook, Conneticut, is very actively involved in helping shape codes in Connecticut.

Appleby: During Covid getting materials became a huge challenge. No materials and no shipping by local wholesalers. What I found was buying by the pallet-load was the best way to circumvent that issue. Here’s the best part: we still got the 2% discount from our wholesalers, paying by credit card got us another 2% and buying in bulk earned an additional 10% discount. That 14% was money in the bank.

One direct benefit of the pandemic was training moved online, which saved tons of travel time for us because the school was an hour’s drive each way. I moved all of my codes board meetings online too.

Decarbonization has become a big deal in our area and we are installing lots of geothermal heat pumps. We drill lots of wells and I have one of the few geothermal borehole-drilling licenses. We stock sand sell tons of electric water heaters too.

Our wholesalers outdid themselves during Covid. I can place an order today and they will deliver right to the job site first thing in the morning. Things are pretty much back to normal today with wholesalers stocking at pre-pandemic levels.

Scott Milne, founder, Milne Plumbing & Heating, Manchester, Massachusetts, spoke about the challenges faced during Covid.

Milne: That was a very difficult time for us. Customers who did not want us in their home, or would hide in another area of their home when we came in to perform work. Still others who did not believe in Covid who refused to isolate or wear a mask and insisted we not wear one either. I remember asking one customer if I could use their bathroom and they told me to go outside and pee in the woods.

Supply House Times April 2024 eMagazine

» Read More April Features

Plexiglass screens at wholesaler counters with mandatory masking and maintaining personal distances. No one knew what to believe or how to act. One of my sons got Covid very early on and we were scared to death he wouldn’t survive, but it turned out to be more like a bad case of the flu.

Material costs are still fluctuating like crazy. PVC has not yet come down in price. Andrew (Scott’s son) will obtain his Master’s License this year and he will eventually take over the business. We continue to install several boilers each week and we remain very busy. During the height of the pandemic, customers were using duct tape and bailing wire in attempts to avoid anyone coming inside their homes, so we were primarily doing just emergency work, which created lots of stress. Our local wholesalers are great but we still have wait times for materials that forced us to do business with online suppliers. We constantly fight the same battle with customers who price-shop our bills. Every mechanical contractor I speak with is dealing with the same issue.

KEYWORDS: distribution distributors PHCP-PVF PHCP-PVF distributors

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Dave yates

Dave Yates began his career in the PHCP-PVF trades in 1972 with F. W. Behler, a third-generation plumbing/ HVAC firm he purchased in 1985. Besides running F.W. Behler, writing articles for industry trade publications and speaking at events, Yates also is an experienced teacher in the hydronics industry, serving as an adjunct professor and on the Technical Advisory Board for the Thaddeus Stevens College of Technology. He can be reached at dyates@consultyates.com.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Stock financial index show successful investment on property business and construction industry with graph and chart for presentation and report background.

    2025 predictions: Twelve trends supply houses should know

    As 2024 ends, I’ll review last year’s predictions and...
    PHCP and PVF Technology & Operations
    By: Brad Williams
  • Background of aerial view of Industrial container port part of shipping in nighttime with a blue overlay.

    2025 Next Gen ALL-STARS: Top 20 Under 40 PHCP-PVF Professionals

    The future of the PHCP-PVF industry is being shaped by a...
    Heating & Cooling
    By: Natalie Forster
  • Premier 150: The top PHCP-PVF Distributors of 2026

    Premier 150: The Top PHCP-PVF Distributors of 2026

    Combined revenue across this year’s Premier 150 once...
    Plumbing
    By: Natalie Forster
Manage My Account
  • eMagazine
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Premier 150: The top PHCP-PVF Distributors of 2026

Premier 150: The Top PHCP-PVF Distributors of 2026

Jeff Dice

Built to Scale, Designed to Stay Local: Lessons From Winsupply at 70

Erin McCusker, Chief Impact Officer, LIXIL

LIXIL Elevates Impact Strategy to the Next Phase, Appoints Chief Impact Officer

2026 Premier Rankings

Events

December 30, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Identifying Daily Time Loss Areas for Your Team

Where does your team lose the most time each day?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE 2025 Water Conservation, Quality & Safety eBook

Download the Fifth annual Bath & Kitchen Pro eBook

Related Articles

  • SHT January 2024 Dave Yates Column opening image of two men talking about PVC pipes

    Customer loyalty is far from dead

    See More
  • AHR Roundup feature image  of Chicago skyline at night

    From the expo floor: An AHR roundup

    See More
  • SHT-0924-Counter-Feat-Slide1-1170x658.jpg

    Loyalty is never lost: What is your value add for the customer?

    See More
×

Stay in the know on the latest PHCP-PVF industry trends.

Get tailored content delivered your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Plumbing & Mechanical
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing