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ASA News

Technology acceleration: Are you keeping pace?

Insight #1: Business survival is at stake.

By Dirk Beveridge
Mindset
July 13, 2020

Note: This is taken from Dirk Beveridge and UnleashWD’s  new research and e-book available for download at https://unleashwd.com/technology-ebook/


COVID-19 is a flashpoint and many distributors know it; relevance and sustainability demand transformation. The old way may have been working, but we knew the change would have to come sometime. One distributor tells me, “BAM, the virus hits and suddenly we are thrust into the new normal — we need to be at the front edge of technology to stay in business.” 

Marketing, sales, support — the entire customer experience must be digitized. Customer preferences, social distancing, competitive all-digital sellers, even employees — all demand accelerated technology to compete. 

“Those left behind will have lower profits and attract lower talent, perpetuating a self-fulfilling downward spiral,” one distributor grimly puts it. 


Access Dirk’s free Innovative Mindset assessment and receive a complimentary analysis that compares how you think and lead to the most innovative leaders in distribution at http://myinnovativemindset.com. 

Learn more: www.dirkbeveridge.com | 847.381.7797

KEYWORDS: ASA News COVID-19

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Dirk Beveridge is the founder of UnleashWD, Executive Producer at We Supply America, President of the Beveridge Consulting Group, and Champion for the noble calling of distribution for over 37 years. He often speaks at company and association meetings to share his one-of-a-kind perspective on leadership, the future of wholesale distribution and how distributors are a Force for Good. Learn more about Dirk by visiting WeSupplyAmerica.net.

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