Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.
After a challenging couple of years plagued with post-pandemic effects, unprecedented weather events and supply-chain disruption, November of 2021 served as a hopeful turning point for the waterworks sector with the passing of the U.S. Infrastructure Investment and Jobs Act — the largest investment in water in history, according to the American Waterworks Association’s 2022 State of the Waterworks Industry report (SOTWI).
In 1952 when Dale Reese founded Standard Plumbing Supply out of Ogden, Utah, he slept in the warehouse until he was able to afford rent — $30 per month at the time.