Market SectorsPlumbing

Next Gen All Star: Colin Twist

By Natalie Forster, Editorial Director, Nicole Krawcke

AGE: 29
COMPANY: TIM MORALES & ASSOCIATES
TITLE: CUSTOMER SERVICE/WAREHOUSE MANAGER

How long have you been in the PHCP-PVF industry?
CT: About 6 years when I started with Tim Morales in June of 2016.

What drew you into the industry?
CT: Tim Morales recruited me and was immediately interested once I learned how broad this industry is. There is something new to learn every day and it is all tied together in some way. I enjoy problem-solving, and the more knowledge I am able to gain, the easier it is to locate a solution.

What is the most rewarding aspect of working in the industry?
CT: Building relationships with customers and having them be your go-to person to look for a solution. The experience of getting to meet them in person after an extended period is like seeing a long-lost friend.

What is one thing you wish more people knew/understood about the PHCP-PVF industry?
CT: It’s not the stereotypical plumbing culture most people think of. The industry is being innovated each year as technology progresses. There are “smart” products that are available, just as you would think of the newly released iPhone.

What has been the proudest moment in your career so far?
CT: The feedback from customers about the service they’ve received. Knowing that you’ve made a positive impact from the distributor to the end user makes your efforts more rewarding and helps build a lasting relationship.

What is one thing most people don’t know about you?
CT: I enjoy staying active whether it’s playing in a weekly kickball league or taking my German Shepherd, Max, to the Disc Golf Course. Since COVID-19, Max has come to work with me daily and become a key member of the warehouse team.

Why he was chosen as a Next Gen All Star Top 20 Under 40 winner:
“Colin Twist started working for our agency six years ago knowing nothing about the plumbing industry and has since become the resident expert on recirculation pumps and water heaters. He is always going the extra mile for our customers from helping them find an alternative for an out-of-stock product to making sure a product leaves our warehouse that day to help them out of a jam. Our customers trust him and know that he has their best interests in mind. In addition to his customer service duties, he runs our warehouse like a fine-tuned machine — shipping/receiving/inventory, you name it!” says Jessica Kolaitis, vice president, operations, Tim Morales & Associates..

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

Nicole Krawcke is the former Chief Editor of Plumbing & Mechanical. She joined BNP Media in 2014 and served as Web Editor and Business Management Editor of The ACHR NEWS. Prior to joining BNP, she worked at Patch.com, a hyper-local news platform focused on community journalism. She has 10 plus years of writing and editing experience and holds a bachelor’s degree in Journalism from Michigan State University.