Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

2022 ASA-Supply House Times distributor roundtable participants

Part one: 13th Annual ASA-Supply House Times distributor roundtable

The game has changed.

Natalie Forster

January 6, 2023

During the roundtable, participants covered everything from supply chain and labor concerns to working with the next generation customer and warehouse technology. One thing is for certain, the distribution game has changed.

2023 Industry Forecast

Inflation and labor shortages will challenge vertical growth; experts remain optimistic.

Natalie Forster

January 5, 2023

Heading into 2023, experts remain optimistic about the health of the PHCP-PVF market despite a few impending factors: a possible recession, inflation, ongoing labor concerns, price increases and supply chain disruption.

Natalie Forster: The 2023 housing market

Will it be a 'nobody's' market?

Natalie Forster

January 5, 2023

So will 2023 still be a sellers’ market, or can we expect things to level out? According to Danielle Hale, Realtor.com chief economist, next year could be more of a “nobody’s market.”

Plumbing Group Pipeline: December 19, 2022

Natalie Forster

Nicole Krawcke

December 19, 2022

In this weekly feature, Plumbing Group Chief Editors Nicole Krawcke and Natalie Forster highlight the industry’s latest news stories.

Plumbing Group Pipeline: December 12, 2022

Natalie Forster

Nicole Krawcke

December 12, 2022

In this weekly feature, Plumbing Group Chief Editors Nicole Krawcke and Natalie Forster highlight the industry’s latest news stories.

NKBA reaches new milestones

Association celebrates 60 years, CEO Bill Darcy discusses KBIS 2023 and what's next.

Natalie Forster

December 7, 2022

The National Kitchen and Bath Association (NKBA) had a monumental year in 2022. It kicked off with the first in-person Kitchen and Bath Industry Show (KBIS) event since 2020. Additionally, in October, NKBA moved from Hackettstown, New Jersey to its brand new headquarters in Bethlehem, Pennsylvania.

Plumbing Group Pipeline: December 5, 2022

Natalie Forster

Nicole Krawcke

December 5, 2022

In this weekly feature, Plumbing Group Chief Editors Nicole Krawcke and Natalie Forster highlight the industry’s latest news stories.

Sunrise from the view at the Farimont Millinnium Park hotel in Chicago

Natalie Forster: Record setting

PHCP-PVF industry once again proves resilient at year end 2022.

Natalie Forster

December 5, 2022

Writing this column I am just getting home from my first-ever trip to Chicago. While I was there — on Thursday, Nov. 10 — the city recorded a record high temperature for that time of year at 76° F. This was great news for a born and bred North Carolinian who doesn’t fare well in temps below about 50°. Now, the culprit behind these record-setting temps — global warming caused by greenhouse gas emissions — isn’t such great news, but it is one our industry is actively working to address (check out the story on geothermal trends and decarbonization in this issue for more information there).

Hugh M. Cunningham Co.'s Senior Management Team

Hugh M. Cunningham Companies celebrates 75 years

Third generation family owned rep firm focuses on succession.

Natalie Forster

December 5, 2022

There is an old wives tale that bumblebees should not be able to fly. According to aerodynamics, their wings are much too small in relation to their body size to move them through the air. Bees, ignorant to these laws of science, manage to defy the odds and fly every single day.