A highlight of the group is its annual ELEVATE conference, which has become a crowd favorite, full of top-notch speakers, networking happy hours and fun evening events for the women. The last time ELEVATE was able to happen in person was in 2019 in San Diego, where turnout was at an all-time high and included 91 new attendees. ELEVATE was slated to take place in Charleston, South Carolina in April of 2020, but had to be cancelled due to the COVID-19 pandemic. ASA and the Women in Industry executive council provided a virtual meeting in April of 2021, where attendees still gained access to great speakers, educational sessions and virtual networking. But after three years since an in-person ELEVATE conference, the Women in Industry division is itching to get back together.

ELEVATE2022 is loaded with education and networking opportunities. Highlights include a tour of Zoeller Pump’s Louisville headquarters, plus educational sessions with Michelle Villalobos (How to “Sell” with Grace, Ease & Flow), Kathleen Hoye (How to Keep “Family” Part of Family Business), Janine Driver (You Say More Than You Think: Leadership, Sales & Communications Secrets for Affinity and Success) and Kristen Hawley (Self-Kindness is Self-Care).

As Careers in Construction Month draws to a close, Reliance Worldwide Corporation (RWC) continues its investment in the national initiative, which recognizes talent and career development opportunities throughout the building trades. Designed to engage prospective skilled laborers as well as current professionals, RWC remains focused on inspiring others to seek a career in the trades. 

Tools & Tiaras is an organization dedicated to advancing the interest of young girls and women who want to pursue careers in traditionally male-dominated trade professions.

As the PHCP-PVF industry is facing an expected 100,000 retired skilled workers over the next 10 years, attracting the next generation is more important than ever. 

Danielle Laird, national accounts manager for Bradford White, absolutely loves the industry and the company she works for.