Women in Industry

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AI is helping women streamline complex or time-consuming tasks, such as preparing commercial quotations, entering sales orders, managing email and calendars, and organizing large volumes of product information. It is also becoming part of daily life, supporting everything from cooking and budgeting to travel planning and quick problem solving.

Attracting women is only half the battle, retaining them is also a challenge. Many women leave the trades not because of the work itself, but because of a lack of support or growth opportunities. 

When Cheryl Merchant talks about her path from rural Michigan to the corner office at the Taco Family of Companies, she does so with the steady confidence of someone who’s spent four decades proving that perseverance and people-first leadership can build anything — from global factories to family-style company cultures.

In this podcast, Michelle Lewnes-Dadas talks about bridging generational gaps in the workplace, the importance of industry engagement, the evolution of rep agencies, and tips for staying present while you prioritize both family and work.

The ASA Women in Industry Division offers a unique platform for driven women to connect, network, and access educational resources, fostering both personal and professional growth. Its mission goes beyond typical industry events by actively working to attract women to the PHCP-PVF industry.

My first ASA ELEVATE was in 2019 in San Diego. I had just joined the industry in mid-2017 and had only been to a handful of events. I’ll never forget the welcoming environment that surrounded me and the relationships I was able to begin at that very first event.

Roundtable discussion features local female engineers discussing their professional journeys.

As we celebrate Women’s History Month and Women in Construction Week, Supply House Times is shining the spotlight on 10 influential women who are leading the PHCP-PVF industry to great success.

As Vice President of Enterprise Marketing, Hann was one of 13 women nationwide selected by the publication for their contributions to the traditionally male-dominated industry.