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NewsMarket SectorsPlumbingHeating & CoolingWomen in IndustryASA News

ASA President's Letter

ASA’s Women in Industry provides strong platform for women 

By Dave Poteete
Women on the stage holding raised hands at ELEVATE Women in Industry. The audience are applauding.

Image courtesy of ASA

May 15, 2025

ASA’s Women in Industry Division has become a dynamic and growing force, dedicated to elevating the visibility and impact of women professionals in the PHCP-PVF industry.

Through its valuable platform for connecting with other driven women, fostering opportunities to network, grow, and leverage educational resources and provide practical guidance, this ASA division is unequaled for both personal and professional growth. While these benefits have set it apart from other industry efforts that offer women events, the ASA Women in Industry Division takes its value to the next level with the added mission to help the association attract women to the PHCP-PVF industry.  

And based on statistics we have seen from ASA’s PROJECT TALENT workforce development platform, our impressions from our social media outreach nearly doubled to more than 1 million impressions with more than 60 percent coming from women visitors to our careers site (www.SupplyIndustryCareers.com).

In fact, this past year, more than 56,000 site visitors were from women. And our ever- expanding Women in Industry Division is playing a major role in helping to attract women.

For the past decade, one of the Divisions’ core programs is to deliver a multi-day forum geared specifically for women professionals in the PHCP/PVF industry.  ELEVATE, annually attracting more than 400 women, presents thought-provoking speakers and topics that are relevant to the career development of women in our industry, making it the industry’s largest gathering of women professionals. It continues to grow in importance to both the association and attendees.

» Read More from the ASA President

In fact, I attended ELEVATE last month in Miami where topics related to the “Flourish Through Change” theme included: leadership in times of change, setting boundaries (work-life balance) and elevating your technology, plus a best practices roundtable session had me leaving thoroughly impressed by the degree of enthusiasm and engagement from the roughly 420 women attending the Miami event — what a fantastic program.

This year, more than 56,000 site visitors on SupplyIndustryCareers.com were from women. And our ever- expanding Women in Industry Division is playing a major role in helping to attract women.

Any ASA member not engaging the women in their company with this division and especially through attendance at ELEVATE, is missing a great opportunity to strengthen their teams.

It’s clear to me this ASA division is playing a vital role in shaping a more vibrant future for our industry. Its efforts reflect ASA’s commitment to promoting progress and serves as a powerful beacon for attracting women to our industry.

Through a company-wide membership, all women within a firm have access to the benefits offered in the ASA Women in Industry Division.

For further information about your firm joining ASA’s Women in Industry or how to get your name listed among the more than 1,000 women in the division, contact ASA’s Leah Lopes at llopes@asa.net.

KEYWORDS: American Supply Association PHCP-PVF women in plumbing women in the trades

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Dave poteete

Dave Poteete is the owner of Tri-Star Pipe & Supply and the 2025 ASA President.

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